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Recent projects

HR Empowerment and Compliance Strategy Development
SML Consultive seeks to develop a comprehensive HR empowerment and compliance strategy that serves both internal organizational needs and can be offered as a model to clients. The project aims to address the challenges of ensuring HR compliance while empowering employees through effective policies and practices. The goal is to create a strategy that aligns with current legal standards and promotes a positive workplace culture. This project will allow learners to apply their knowledge of HR management, organizational behavior, and compliance regulations. The team will focus on identifying key areas of improvement, researching best practices, and developing a cohesive strategy that can be easily adapted by various organizations. - Analyze current HR policies and identify gaps in compliance and empowerment. - Research industry best practices for HR empowerment and compliance. - Develop a strategy that integrates compliance with empowerment initiatives. - Ensure the strategy is adaptable for different organizational contexts.

Changing Market Analysis
As a B2B company, we have a primary focus of creating relevant products for our clients. With this in mind, we are considering new services to add to our existing line. When we created our original offering, we had a target-consumer in mind and marketed accordingly. We believe our market might be changing and we need help proving this. This knowledge will aid in a new approach to marketing, especially for our new product. Our specific need is determine what competitors are also playing in this landscape and what our target market’s perception is of these competing brands/products. This information will help us determine what key messaging will resonate with our target buyer. We need to understand our customer base through surveys and conversations with our present and future consumer to gather insights into buying behaviors, expectations, and experiences with us and our competitors.

Animated Video Creation
Our company is exploring new ways of sharing our services through social media and click-through engagement We want to collaborate with students to create an animated video series that explains our services. These videos will be displayed on our website and shared by email. This will involve several different steps for the students, including: Familiarizing themselves with our company’s target market, brand guidelines, and products and services. Developing a storyboard and animating scenes for the video. Selecting suitable background music. Bonus steps in the process would also include: Combining visual and auditory elements to create a finalized video. Recommending ideas for future marketing videos.