Optimize SEO and Social Media Strategy

We have invested a little in Google adword without much success. We are active on Facebook, Instagram, Twitter and Google and most of our followers have been gained organically. Most of our business comes from networking and referrals but we recognize that having a robust online strategy is critical in driving our brand awareness to the greater audience. We have been challenged to grow followers and are looking for some assistance in this area.Number of individual students required: (1 - 2) (Internship)ORNumber of students required to work in team: (At least 2) (Course)Our team is looking for a social media marketing wizard who can help us drive more traffic and improve our SEO positioning. The primary project requirements include:Keyword analysis to determine relevant search terms to our organizationA strategy document to outline:Search Engine Optimization (SEO) requirements to ensure our organization appears on the first page of Google for relevant keywordsSocial media requirements to increase the number of followers/likes and shareContent Calendar Execution: Timely deployment of all our social media content to drive maximum traffic to our siteCreating engaging content for prominent media websitesWorking with tools and programs such as <Facebook, Instagram, Twitter, Google my Business, Later (Scheduling), 17 Hats (CRM)>We’re excited to work with students who can help us not only brainstorm, but also execute a strategy to achieve:<I would like to consistently be ranked among the top 3 in the search and gain an influencer status on social media. I would like to gain more followers without having to pay for it. My ultimate goal is to have a minimum of 5,000 followers each on Facebook and Instagram by the end 2021.>This is a great project for students to prove their digital marketing expertise to future employers, as the impact of their work on this project can be easily measured and communicated.

Website Development / Enhancement

We would like an updated website for our organization.We would like to work with students to enhance our existing website for us. Students should be prepared to:Conduct a needs analysis to determine what enhancement would be required to optimize the performance of the website.Create a design proposal including wireframes or low-fidelity mockups for our company's review.Build a fully-functioning website, with our assistance in providing content and copy.Provide training on updating and maintaining the site.

Business Analytics and Actionable Recommendations

We are looking for student(s) to review all of the analytics (social media, google etc) in depth and provide actionable insights and recommendations.This project is ideal for students in the business analytics program, is good with numbers and possess logical and critical thinking ability.

Marketing Intern

We’re looking for a student to help us source, curate, develop, and post the content implementing strategies to increase awareness and nurture engagement.Based on our goals, we are looking for the student to work on the following:Content Calendar Curation: timely deployment of all our social media content to drive maximum traffic to our siteSocial Media Management: overseeing different channels that we own and keeping them up-to-dateContent DevelopmentSEOOther marketing-related tasks