SEO and Social Media Strategy

Number of positions available: 1 Social Media Marketing wizard working individually, 1 team of 5 persons working on SEO Our team is looking for a social media marketing wizard who can help us drive more traffic and improve our SEO positioning. The primary project requirements include: Keyword analysis to determine relevant search terms to our organization A strategy document to outline: Search Engine Optimisation (SEO) requirements to ensure our organization appears on the first page of Google for relevant keywords Social media requirements to increase the number of followers/likes and share Content Calendar Execution: Timely deployment of all our social media content to drive maximum traffic to our site Creating engaging content for prominent media websites Working with tools and programs such as Hootsuite, Co-schedule, Canva, Wordpress, all the social media platforms We’re excited to work with students who can help us not only brainstorm, but also execute a strategy to achieve: Our objective is to grow double social media channels and double engagement across all our channels by the end of 2021. Ultimately, our goal is to increase membership for Alpha Woman as well as to increase traffic to the website. This is a great project for students to prove their digital marketing expertise to future employers, as the impact of their work on this project can be easily measured and communicated.

Digital Marketing Strategy for Publishing House

We want students to help us develop a digital marketing strategy to grow and engage our target market. We want to maintain a cohesive social media theme and modern look across all platforms. WHB is currently on Facebook and limitedly on Instagram, but we'd like to explore different channels and options for engaging a wider audience -such as IG reels and Tiktok. Analytics of post reach and audience engagement is important. The main questions we’d like students to help us answer are the following: What social media channels should we utilize? Why? How can we best engage our audience and new readers? How can we further develop our presence on social media?