SEO and Social Media Strategy
Project scope
Categories
Communications Marketing strategy MediaSkills
canva (software) digital marketing keyword research social media strategy social media content hootsuite (social media management software) search engine optimization social media social media marketing wordpressNumber of positions available: 1 Social Media Marketing wizard working individually, 1 team of 5 persons working on SEO
Our team is looking for a social media marketing wizard who can help us drive more traffic and improve our SEO positioning. The primary project requirements include:
- Keyword analysis to determine relevant search terms to our organization
- A strategy document to outline:
- Search Engine Optimisation (SEO) requirements to ensure our organization appears on the first page of Google for relevant keywords
- Social media requirements to increase the number of followers/likes and share
- Content Calendar Execution: Timely deployment of all our social media content to drive maximum traffic to our site
- Creating engaging content for prominent media websites
- Working with tools and programs such as Hootsuite, Co-schedule, Canva, Wordpress, all the social media platforms
We’re excited to work with students who can help us not only brainstorm, but also execute a strategy to achieve:
- Our objective is to grow double social media channels and double engagement across all our channels by the end of 2021. Ultimately, our goal is to increase membership for Alpha Woman as well as to increase traffic to the website.
This is a great project for students to prove their digital marketing expertise to future employers, as the impact of their work on this project can be easily measured and communicated.
I will offer daily supervision or as needed to make sure the student learns and benefits as much as possible from this internship. I will mentor above and beyond what is expected.
About the company
Alpha Woman is a multi-platform network of diverse women leaders who are talented, brave, resilient, dedicated and deeply connected to promoting diversity, equity and inclusion.Our mission is to help Alpha Women live their lives physically, mentally, professionally and financially.We envision a world where we redefine leadership using wider and different success metrics so that women of diverse backgrounds, ethnicities, and lived experiences, occupy half of all leadership positions in industry and government by 2034.Today’s Alpha Woman is brave, resilient, unconventional and fierce! She has overcome challenges in her life and is not afraid to stand up for what she believes in. She has worked hard for her success, and she has a strong network to prove it.Most importantly, the Alpha Woman uplifts her sisters any chance she can.