University of Lethbridge
University of Lethbridge
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Brita Cloghesy-Devereux
Brita Cloghesy-Devereux
Faculty - Marketing
(2)
5
Portals

Latest feedback

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Joel Brooks
Joel Brooks
Product & Special Projects Manager
December 14, 2020
Experience feedback
We had a great experience with Douglas College on this project, and in particular, the professor Brita Cloghesy-Devereux was a pleasure to work with. The course was well-organized, and communication and engagement was excellent.
Douglas College
Customer Analysis & Relationship Plan
Douglas College
Okanagan Specialty Fruits Inc
Virtual Internship: Business Administration (Information Systems)
Okanagan Specialty Fruits Inc
Ben Liegey
Ben Liegey
He / Him
Founder and CEO
December 5, 2022
Experience feedback
Great team of 20 people working on the same project. Did not have the chance to meet the team in person for the final presentation as school was closed due to snow, but the team was diverse and available. Looking forward to reading the final insights.
Douglas College
Customer Analysis & Relationship Building = Sales/Revenue
Douglas College
BetterTable.ca
Market Research for a food sustainability consultancy
BetterTable.ca

Achievements

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Marketing Educator
Issued by Riipen
The Marketing Educator achievement is awarded to educators who have facilitated two or more experiences under the Marketing category.
Jun 17, 2024
Communicator
Issued by Riipen
The Communicator achievement is awarded to educators who demonstrate high levels of communication with employers before and during projects, helping to create high quality experiences.
Jun 11, 2024
Experiential Learning Provider Level 3
Issued by Riipen
The Experiential Learning Provider Level 3 is awarded to educators who have worked on 3 experiences, demonstrating commitment to creating opportunities for learners to gain skills and build experience.
Jul 2, 2023

Recent experiences

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Douglas College
Douglas College
New Westminster, British Columbia, Canada

Customer Analysis & Relationship Building = Sales/Revenue

MARK4360

Feb 15, 2023 - Apr 6, 2023

How well do you know your customers? Are you targeting the RIGHT customers? Do you waste resources on low-value or unprofitable customers? Here’s how our students can help, by: analyzing your customer data/database(s); extrapolating your three best customer segment opportunities; creating three unique customer profiles / ‘relationship policies’; and, developing targeted, segment-specific promotional strategies. Based on your organization’s individual needs, this outline can be adapted.

Matches 1
Category Customer segmentation + 4
Closed
Douglas College
Douglas College
New Westminster, British Columbia, Canada

Customer Analysis & Relationship Building = Sales/Revenue

MARK4360

Oct 21, 2022 - Dec 3, 2022

How well do you know your customers? Are you targeting the RIGHT customers? Do you waste resources on low-value or unprofitable customers? Here’s how our students can help, by: analyzing your customer data/database(s); extrapolating your three best customer segment opportunities; creating three unique customer profiles / ‘relationship policies’; and, developing targeted, segment-specific promotional strategies. Based on your organization’s individual needs, this outline can be adapted.

Matches 2
Category Customer segmentation + 4
Closed
Douglas College
Douglas College
New Westminster, British Columbia, Canada

Customer Analysis & Relationship Building = Sales/Revenue

MARK4360

Oct 27, 2021 - Apr 5, 2022

How well do you know your customers? Are you targeting the RIGHT customers? Do you waste resources on low-value or unprofitable customers? Here’s how our students can help, by: analyzing your customer data/database(s); extrapolating your three best customer segment opportunities; creating three unique customer profiles / ‘relationship policies’; and, developing targeted, segment-specific promotional strategies. Based on your organization’s individual needs, this outline can be adapted.

Matches 1
Category Market research + 4
Closed
Douglas College
Douglas College
New Westminster, British Columbia, Canada

Customer Analysis & Relationship Building = Sales/Revenue

MARK4360

Jul 14, 2021 - Dec 4, 2021

How well do you know your customers? Are you targeting the RIGHT customers? Do you waste resources on low-value or unprofitable customers? Here’s how our students can help, by: analyzing your customer data/database(s); extrapolating your three best customer segment opportunities; creating three unique customer profiles / ‘relationship policies’; and, developing targeted, segment-specific promotional strategies. Based on your organization’s individual needs, this outline can be adapted.

Matches 1
Category Market research + 1
Closed