Our student-consultants are strategic, creative thinkers trained to develop targeted promotional plans centered around a specific product, service, or launch initiative . Each team will craft a tailored campaign strategy, supported by a selection of key promotional materials or mockups across relevant media channels (e.g., social, digital, experiential, print). To ensure meaningful collaboration, we typically partner with one to two organizations per semester. With 35 students divided into 6 teams, you’ll receive multiple strategic approaches, each offering fresh insight and actionable ideas to elevate your brand through a focused, results-driven campaign. This opportunity is best suited for organizations with a clear promotional objective , such as a campaign rollout, product launch, or new market entry. If selected, you'll gain access to a portfolio of creative strategies ready to inform or ignite your next phase of growth.

This experience empowers learners to apply cutting-edge UI/UX design principles to create high-fidelity prototypes for mobile applications. Participants will leverage their skills in ideation, user empathy, and design iteration to deliver innovative solutions that address real-world user needs. By engaging with industry professionals, learners will translate classroom knowledge into practical projects, enhancing user experiences and aligning with current market trends.

In this experience, learners will take on the role of digital analysts to support a company's direct-to-consumer (D2C) launch. They will apply their skills in digital ecosystem auditing, performance dashboard development, and content strategy optimization. By leveraging tools such as GA4, HubSpot, Looker Studio, and Power BI, learners will gain hands-on experience in analyzing and enhancing digital marketing strategies. This practical approach allows learners to bridge classroom knowledge with real-world applications, providing valuable insights and recommendations to industry professionals.

This experience transforms learners into a professional marketing agency team tasked with supporting a real-world client in launching a direct-to-consumer (D2C) probiotic drink powder. Learners will apply strategic thinking and project management skills to transition the client's e-commerce platform from Squarespace to Shopify. They will also develop pre-launch marketing strategies using the SOSTAC framework, enabling them to create portfolio-ready work that demonstrates their applied marketing capabilities.