SEO and Social Media Strategy

Our team is looking for a social media marketing wizard who can help us drive more traffic and improve our SEO positioning. The primary project requirements include:Keyword analysis to determine relevant search terms to our organizationA strategy document to outline:Search Engine Optimisation (SEO) requirements to ensure our organization appears on the first page of Google for relevant keywordsSocial media requirements to increase the number of followers/likes and shareContent Calendar Execution: Timely deployment of all our social media content to drive maximum traffic to our siteCreating engaging content for prominent media websitesWorking with tools and programs such as shopify, google ads and facebooks ads.We’re excited to work with students who can help us not only brainstorm, but also execute a strategy to achieve increase raw traffic by doing the following:Analyze and optimize our website for ranking well across different search enginesCreate long tail keywords for ranking different webpagesCreate and implement a strategy to increase our organic search rankingResearch competitors to see what keywords they rank forExecute a strategy to rank highly when potential clients search for a competitorCreate analytics dashboard and identify metrics to measure that help drive salesUse analytics to support the creating of retargeting campaignsThis is a great project for students to prove their digital marketing expertise to future employers, as the impact of their work on this project can be easily measured and communicated.

Join HENRY in His Quest to Make the Fashion Industry Ethical - Marketing + Sales

Let us redesign the fashion industry together into a sustainable and ethical industry! PROJECT DESCRIPTION:HENRY is a sustainable clothing brand and e-commerce focused on tackling some of the foremost ethical issues in the clothing industry.In 2017, Henry — the personification of the HENRY brand — noticed some problems with how clothing is traditionally manufactured and produced. For one, cotton was largely untraceable and not ethically produced. And, most clothing companies couldn't validate claims about their products and ethical practices. Henry thought brands should know where their products come from, who created them, the conditions under which they were made and their impacts on the environment. So he made his own.Designed in Switzerland, the United States and Canada, shipped worldwide and produced in the United Kingdom, HENRY's T-shirts are plastic-free and made of organic material from old T-shirts. They're organic, contain no plastic, no animal-derived products and do not test on animals. In this way, Henry's production process is continually renewable — his T-shirts are part of a circular economy. Moreover, HENRY's clothes are traceable, meaning you can look in-depth at the supply chain they came from and find out how they're made, who makes them and how they got to you. Henry produces shirts for people of all ages and genders because he wants to ensure everyone can be a part of his mission.Now, Henry needs some help spreading the word about his mission. That's where you come in. As a student intrapreneur working with the HENRY brand, you'll be responsible for either:designing and developing creative visual contentconnecting with Henry's friends and followers around the world on social media;emailing the latest sustainability news and information about Henry's clothes to his contacts;identifying and approaching businesses who could be Henry's future clients; orpinpointing what Henry's friends need and want from their clothes and setting goals for his brand accordingly.You'll also be working with Conexkt, who launched HENRY in 2017. Conexkt is a global innovation studio committed to co-creating positive and meaningful changes. Working with Conexkt, you'll have flexibility and independence to exercise your creative visions, support from all sides when you need it and will be surrounded by experts continuously committed to improving themselves and their fields.HOW MANY STUDENT INTRAPRENEURS WILL THIS PROJECT ACCOMMODATE?This project will accommodate 5 student intrapreneurs.TIME COMMITMENT PER STUDENT 70 hours per studentKEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET:Identifying and approaching prospective B2B clientsDesigning visual content for emails and social media postsScheduling and uploading Instagram and Facebook postsResponding to comments, questions and concerns on Instagram and FacebookWriting direct marketing emails to Henry's contactsSourcing content for direct marketing emailsScanning the media for sustainability newsIdentifying user needs and using them to determine broader business objectivesIDEAL ROLES/RESPONSIBILITIES/:*Please note appropriate projects can accommodate most students, regardless of field of study or experience. We may not be able to fill these roles exactly.Visual designer: Art and design specialization Product manager: Business specializationSalesperson: Business specialization with a focus on B2B salesEmail marketer: Copywriting/marketing specializationSocial media/content manager: Marketing/communications specializationFINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET:New graphic designs for new collections of clothing productsInstagram postsFacebook postsDirect marketing emailsA set number of new B2B clientsA one-year strategic plan for the HENRY brandIN WHAT LANGUAGE WILL THIS PROJECT BE PROVIDED/: (English/Français)This project will be provided in English.PROJECT MENTOR NAME/:Johann Roduit, PhD (co-founder, Conexkt)

Kisserup - E-business Readiness for MSMEs Research Proposal

ABOUT COMPANYKisserup International Trade Roots is a consulting firm that provides training in trade and export to SMEs.PROJECT SCOPEPROJECT DESCRIPTION/DESCRIPTION DU PROJET:Electronic business (e-business) has become a deciding factor in sustainability of business in COVID-19 times around the world. It is a fact that the Internet and other communication technologies (ICT) reduce the disruption caused by the global pandemic. However, there is a range of issues and challenges surrounding the adoption of ICT and e-business technologies and techniques by micro, small, and medium-sized enterprises (MSMEs)E-business readiness can be defined as the degree of preparation an organization has to participate in and benefit from the information, new technologies, and their developments.E-business readiness is essentially a measure of an organization’s e-business environment and its ability to support the use of ICT in its different business activities (R&D, product development, marketing and sales, customer services).A series of factors are considered to assess e-business readiness: the available information and ICT infrastructures, the enterprises’ management abilities to deal with new trends and technologies, the human resources competencies and skills, the readiness of the market, the economic situation, the legal environment, and the social issues.The main purpose of this research is to assess how enterprise management readiness, information readiness, and human resources readiness can be improved in a practical setting for MSMEs to achieve a better level of e-business readiness under the current ITC readiness of their environment.The objective is to write a practical guide that assists MSMEs in improving their digital competitiveness to be able to successfully carry out businesses in a post COVID-19 ICT empowered environment.KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET:Co-design the research approachCarry out extensive secondary research to understand the challenges and proposed potential solutionResearch tools and applications that can assist MSMEs in different sectorsAnalyze tools and write summaries on how to use the toolsQUALIFICATIONS:Problem solving attitudeInnovativeKeen on use of new technologiesEducation in business, international development of ICTExperience in primary and secondary researchAbility to communicate and illustrate research findings (infographics, etc.)FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET:Practical guide that assists MSMEs in improving their digital competitivenessPowerpoint presentation

Your Score Booster - Social Media

PROJECT DESCRIPTION/DESCRIPTION DU PROJET:Marketing and OperationsKEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET:Student(s) are not expected to do all of these tasks. But the more a student can do, the better.Learn about our companyRead suggested content to be postedTurn the content into a graphic / memePost graphic / meme onlineSet up a social media marketing schedule on a site such as HootSuite, and post material in advanceAdd more pins to Pinterest related to universities and private secondary schoolsStting up an account on Instagram and creating our presence thereRevise Zoho Recruit system to smooth the hiring processAdd more automation to Zoho CRMCreating more material specifically to promote us to educational consultantsSetting up our website to make it easier to post and promote classesIDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:* Graphic designer Social media marketing specialistWriting good promotional copyTech-savvy studentFINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET:Posting of memesSmoother recruitment processes on Zoho RecruitCreating e-mail templatesWebsite including a class modulePROJECT MENTOR NAME/NOM DU MENTOR DU PROJET: Richard DaltonEMAIL ADDRESS/ADRESSE E-MAIL: Richard@YourScoreBooster.com