Let us redesign the fashion industry together into a sustainable and ethical industry!

PROJECT DESCRIPTION:

HENRY is a sustainable clothing brand and e-commerce focused on tackling some of the foremost ethical issues in the clothing industry.

In 2017, Henry — the personification of the HENRY brand — noticed some problems with how clothing is traditionally manufactured and produced. For one, cotton was largely untraceable and not ethically produced. And, most clothing companies couldn't validate claims about their products and ethical practices. Henry thought brands should know where their products come from, who created them, the conditions under which they were made and their impacts on the environment. So he made his own.

Designed in Switzerland, the United States and Canada, shipped worldwide and produced in the United Kingdom, HENRY's T-shirts are plastic-free and made of organic material from old T-shirts. They're organic, contain no plastic, no animal-derived products and do not test on animals. In this way, Henry's production process is continually renewable — his T-shirts are part of a circular economy. Moreover, HENRY's clothes are traceable, meaning you can look in-depth at the supply chain they came from and find out how they're made, who makes them and how they got to you. Henry produces shirts for people of all ages and genders because he wants to ensure everyone can be a part of his mission.

Now, Henry needs some help spreading the word about his mission. That's where you come in. As a student intrapreneur working with the HENRY brand, you'll be responsible for either:

• designing and developing creative visual content
• connecting with Henry's friends and followers around the world on social media;
• emailing the latest sustainability news and information about Henry's clothes to his contacts;
• identifying and approaching businesses who could be Henry's future clients; or
• pinpointing what Henry's friends need and want from their clothes and setting goals for his brand accordingly.

You'll also be working with Conexkt, who launched HENRY in 2017. Conexkt is a global innovation studio committed to co-creating positive and meaningful changes.

Working with Conexkt, you'll have flexibility and independence to exercise your creative visions, support from all sides when you need it and will be surrounded by experts continuously committed to improving themselves and their fields.

HOW MANY STUDENT INTRAPRENEURS WILL THIS PROJECT ACCOMMODATE?

This project will accommodate 5 student intrapreneurs.

TIME COMMITMENT PER STUDENT

70 hours per student

KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET:

• Identifying and approaching prospective B2B clients
• Designing visual content for emails and social media posts
• Scheduling and uploading Instagram and Facebook posts
• Responding to comments, questions and concerns on Instagram and Facebook
• Writing direct marketing emails to Henry's contacts
• Sourcing content for direct marketing emails
• Scanning the media for sustainability news
• Identifying user needs and using them to determine broader business objectives

IDEAL ROLES/RESPONSIBILITIES/:*

Please note appropriate projects can accommodate most students, regardless of field of study or experience. We may not be able to fill these roles exactly.

• Visual designer: Art and design specialization
• Product manager: Business specialization
• Salesperson: Business specialization with a focus on B2B sales
• Email marketer: Copywriting/marketing specialization
• Social media/content manager: Marketing/communications specialization
  

FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET:

• New graphic designs for new collections of clothing products
• Instagram posts
• Facebook posts
• Direct marketing emails
• A set number of new B2B clients
• A one-year strategic plan for the HENRY brand

IN WHAT LANGUAGE WILL THIS PROJECT BE PROVIDED/: (English/Français)

This project will be provided in English.

PROJECT MENTOR NAME/:

• Johann Roduit, PhD (co-founder, Conexkt)