Vendor management strategy planning

As a platform connecting pet parents with trusted pet sitters, pet sitters played an indispensable role at FurrySitter. With their quality and trustworthy service, FurrySitter will be able to attract new and returning customers. Therefore, we need to keep the pet sitters warm and engaged so that they will stay with doing business on FurrySitter instead of on other platform.We would like students to help us with our email marketing plan by preparing communication materials to pet sitters (our major vendor) at different stages from pre-enrolling for FurrySitter, on-boarding to post-sales follow up.DeliverablesTo achieve the plan, students are expected to:Draft and send out invitations to pet sitters to join FurrySitter. Hoping to recruit 30 pet sitters to join FurrySitter.Prepare email communications at different points of communications throughout pet sitters’ on-boarding journey to build bonds with our brand.Prepare post-sales follow up communications with survey to improve FurrySitter’s service and keep pet sitters engaged with the brandBusiness students looking for B2B (busines-to-business) experience with good communication skills would be ideal for this project.

Product launch strategic planning

FurrySitter is getting ready to launch by Q1 2022. Hence, we would like to have student internships helping in our Go-to-market plan. Students who are looking for practical experience in Digital marketing and/ or Social media will be benefited from taking part in this project.ObjectivesWe hope to achieve the following targets through our “Go-to-market” plan:Drive 100 pet parent leads through social media promotionObtain 5 early adaptorsDeliverablesStudents will have chances to work on:Email marketing Develop social media strategy (for Facebook, Instagram and Twitter) based on company visual, value and missionContent planning/ Prepare content calendar for pre-launch stage and early launch (3-month duration)Prepare social contents (text, visual, hashtag) that drive brand awareness and leadsBusiness or Marketing students with excellent writing and social media visual creation skills would be ideal for this project.

Web development: Pet sitter searching and booking

The project backgroundWith lots of researches and validation, core features and attributes of the platform are identified. We are now looking into launching to the market by Q1 2022. Hence, we are looking into building our first minimum viable product (MVP) to acquire our first group of customers. Without a partner with IT and technical knowledge, building a MVP is not an easy task.The project detailsThis project is not only about coding and web pages development. Participants of the project are expected to gain hands-on experience not only on website development, but also user journey design, user experience, web design, web analytics and digital marketing.The core items to be delivered in this project included:Pet sitter search functionPet sitter profile templateBooking forms for new and returning customersPet sitter registration formsAs the website of FurrySitter is already in place on WordPress, these new functions and pages will be “add-on” to the existing website.These newly set up pages are also expected to follow best website practices by having web analytic coding ready, responsive to the mobile screen and search engine friendly.Project expectationThe website is expected to be ready for launch by Mar 2022 at the latest.For students who are not familiar with website design, you can team up with your friends and schoolmates to cover up each other.

Pet sitter / Vendor sourcing

With the soft-launching of the service, FurrySitter needs to validate the traction model. Before concluding, sufficient pet sitters will need to serve FurrySitter's customers. And it is the background of this project. Internship support will be essential for the success of the trial run of the business.ObjectivesWe hope to achieve the following targets by the end of the project:Build up a lead list with 100+ pet sitters/ pet-care professionalsGetting 30%+ pet-care professionals onboarding to FurrySitter