Vendor management strategy planning
Preferred learners
- Canada
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
As a platform connecting pet parents with trusted pet sitters, pet sitters played an indispensable role at FurrySitter. With their quality and trustworthy service, FurrySitter will be able to attract new and returning customers. Therefore, we need to keep the pet sitters warm and engaged so that they will stay with doing business on FurrySitter instead of on other platform.
We would like students to help us with our email marketing plan by preparing communication materials to pet sitters (our major vendor) at different stages from pre-enrolling for FurrySitter, on-boarding to post-sales follow up.
Deliverables
To achieve the plan, students are expected to:
- Draft and send out invitations to pet sitters to join FurrySitter. Hoping to recruit 30 pet sitters to join FurrySitter.
- Prepare email communications at different points of communications throughout pet sitters’ on-boarding journey to build bonds with our brand.
- Prepare post-sales follow up communications with survey to improve FurrySitter’s service and keep pet sitters engaged with the brand
Business students looking for B2B (busines-to-business) experience with good communication skills would be ideal for this project.
- What is the main goal for this project?
-
As a platform connecting pet parents with trusted pet sitters, pet sitters played an indispensable role at FurrySitter. With their quality and trustworthy service, FurrySitter will be able to attract new and returning customers. Therefore, we need to keep the pet sitters warm and engaged so that they will stay with doing business on FurrySitter instead of on other platform.
We would like students to help us with our email marketing plan by preparing communication materials to pet sitters (our major vendor) at different stages from pre-enrolling for FurrySitter, on-boarding to post-sales follow up.
Deliverables
To achieve the plan, students are expected to:
- Draft and send out invitations to pet sitters to join FurrySitter. Hoping to recruit 30 pet sitters to join FurrySitter.
- Prepare email communications at different points of communications throughout pet sitters’ on-boarding journey to build bonds with our brand.
- Prepare post-sales follow up communications with survey to improve FurrySitter’s service and keep pet sitters engaged with the brand
Business students looking for B2B (busines-to-business) experience with good communication skills would be ideal for this project.
- What tasks will learners need to complete to achieve the project goal?
-
No deliverables exist for this project.
About the company
- https://www.furrysitter.com
- 0 - 1 employees
- Consumer goods & services
Finding a perfect pet-care professional is always hard for pet parents. They found that good pet-care professionals are always fully booked, but they hesitate to try new pet sitters with uncertain service quality. They find it hard to get immediate pet-care support when something comes up too.
Therefore, FurrySitter is developing a service to expand pet parents to more options and ease pet parents’ worries about pet-care service quality by combining traditional pet-care knowledge and technology. By affiliating with pet-care professionals in different districts, pet parents will access a wider group of pet-care professionals. At the same time, the application of technology and gadgets for more real-time updates can provide extra relief to pet parents.