SmartComplAI: Discovering Key Buyers in MS4-Regulated Industries

Conduct market research and customer discovery to help SmartComplAI better understand the needs, workflows, and compliance pain points of organizations subject to MS4 stormwater regulations—including municipalities, nontraditional institutions (e.g., universities, airports), and large construction companies. Tasks & Activities Learners Will Engage In: Identify and segment target customers within the three priority sectors. Research MS4 regulatory requirements and how they impact different organizations. Conduct stakeholder interviews (where possible) to explore pain points and internal decision-making workflows. Analyze data from interviews, industry reports, or public documents. Summarize findings in a concise, actionable format that supports go-to-market strategy and product refinement. Expected Deliverables: Customer persona profiles for 3–5 key stakeholder types. Sector-specific summaries outlining compliance challenges, procurement pathways, and decision-making structures. A short report or slide deck summarizing findings and recommendations for next steps in customer engagement and product positioning.