Fundraising Strategy and Social Media for Logan's Mill

Community Futures Huron is a not for profit organization that strengthens and enhances the local economy by providing business counselling, commercial loans to SME's and support to community projects. We currently have a project to rehabilitate an abandoned industrial mill building and create a new public space and new cultural opportunities for patrons and visitors. The cost of rehabilitation is $700,000. A portion of which must come from private donations. We are seeking assistance in identifying potential donors and creating appropriate marketing and social media messaging to communicate our mission. The primary focus for the student will be: Branding - Conduct a full competitive landscape assessment; define our projects brand and core value proposition; identify opportunities and threats facing our project; assess where and how to improve our projects presence and differentiate from our competitors.Marketing Communications - Recommend changes to advertising and PR materials; create an integrated marketing campaign; create a rebranding campaign.Market Research - Investigate our competitive landscape; perform market segmentation to identify the ideal target market for donations; identify key messaging for our project.Public Relations - Develop and implement a PR strategy; create collateral, including press releases, user testimonials, case studies, and customer stories.Prospecting Strategy - Evaluate our current customer base and make recommendations for further market penetration; assess our current outreach process and develop and implement targeted prospecting; review our prospect messaging, make improvement recommendations, and create new outreach content.SEO Strategy & Recommendations - Develop and implement an SEO strategy; provide content suggestions and recommendations to increase search visibility; increase our inbound traffic and optimize the customer journey.Strategic Social Media Marketing - Conduct an audit of our current social media presence and/or other current communication channel(s); develop and implement strategies for improving our online presence and increasing engagement; create a content calendar; creating useable social media and blog posts.Our goal at the end of this experience is: Promotion and restoration (including fundraising) of a historic landmark.Branding and Marketing Communications - Help us improve our projects presence and capture greater market share.Market Research - Help us gain a better understanding of our target market and ensure we are optimally positioned and our project aligns with our target donors.Public Relations - Help us effectively communicate our projects story and mission to a broad audience.Prospecting Strategy -Help us implement better prospecting that increases conversion rates.SEO Strategy & Recommendations - Help us generate more traffic and revenue through search engines.Strategic Social Media Marketing - Help us improve our online presence, reach more donors, and effectively promote our project through compelling content.Other duties the student may complete could include: Assist with outbound email marketing campaigns as needed; measure and report on performance of these campaigns using tools such as (indicate tools used, eg. Google Sheets, Excel)Content development, including social posts, blog posts, LinkedIn articles, and website copy.Grant writing and fundraisingWe will plan to communicate with our virtual intern(s) using these communication tools: (list expected channels - eg. Riipen messaging, email)Primary contact: Paul Nichol, General ManagerSecondary contact: Gerry Wheeler, Project Manager