- Location
- Hamilton, Ontario, Canada
- Bio
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Hello! I'm Jai, a dedicated, eager learner with a passion for embracing new concepts, currently on my MBA journey at the DeGroote School of Business.
With a versatile background spanning business consulting and corporate law, I've mastered quick learning and intentional research, forming a robust foundation for creative problem-solving and strategic thinking. This diverse background has not only enhanced my interpersonal skills but also cultivated a strong aptitude for effective teamwork and leadership.
Email - bajpaij@mcmaster.ca
- Resume
- Resume - Jai Bajpai.pdf
- Portals
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Hamilton, Ontario, Canada -
Toronto, Ontario, Canada
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- Categories
- Market research Digital marketing Marketing strategy Social media marketing Law and policy
Socials
Achievements
Latest feedback
Recent projects
Mulitple Projects: Pitch Competition Event (Management and Planning)
We are looking to bring on students to be our learner-consultant in one of many potential roles including but not limited to: project management, marketing, planning, research, etc. We are in the last stages of planning an innovative new Pitch Competition and need your help to make it great. We want this event to be fun, interactive and memorable. The event will take place in Toronto or Niagara falls and we people who can help us turn our vision into reality and produce and execute a great investor conference. The main goal is to create an event that is sustainable financially, and that is in demand for annual recurrence. Let's work together to make it fun, informative, and engaging!
Social Media and SEO Optimization Strategy for Fawn & Doe Baby Co.
Fawn & Doe Baby Co. is seeking to enhance its online presence and drive more traffic to its e-commerce site through a well-defined social media strategy and improved SEO efforts. The project aims to develop a comprehensive multi-platform social media strategy that aligns with the company's brand and target audience. Learners will conduct A/B testing to evaluate the effectiveness of different social media tactics, providing valuable insights for future campaigns. Additionally, the project involves analyzing current SEO practices across the company's blog, emails, and social media posts to identify areas for improvement. The goal is to increase organic reach and engagement, ultimately leading to higher conversion rates and sales. - Develop a multi-platform social media strategy tailored to Fawn & Doe Baby Co.'s brand. - Conduct A/B testing on social media tactics to determine effectiveness. - Analyze current SEO efforts and identify areas for improvement. - Provide actionable recommendations for enhancing SEO in blogs, emails, and social media posts.
Work experience
Business Solutions Specialist - Sales & Marketing
Ricoh Canada
Mississauga, Ontario, Canada
August 2024 - December 2024
• Created a heatmap of 8 major competitors in Canada using PowerBI, resulting in recognition of 23 dealers for
target marketing
• Automated device usage report downloads in Excel using VBA; analyzed and provided insights and recommendations for 25% sales increase
• Led the automation of marketing emails through MarketBridge, customized and designed templates for 100 plus dealers, resulting in a click rate of 82%
• Led and trained the team on PowerBI, created visualizations showing sales per dealer, used by sales team in PowerPoint presentations shown to the upper-level management
Product Developer Intern
Rhizome Data
Washington, District of Columbia, United States
January 2024 - April 2025
• Tracked user experience of customers in Excel, analyzed it for software features such as visual charts, slider bars to showcase interactive climate timelines, these 2 features were integrated into the final product
• Assisted in writing user stories, in JIRA, proposed solutions, and managed the product backlog boosting operational efficiency by 15%
• Conducted competitive market research in climate technology industry, led a strategy report focusing on emerging technologies, resulting in an innovation plan for 3 software features for wildfire spread analysis
• Researched on UI/UX psychology, focused on past customer experiences, leading to 9 software UX enhancements
Assistant Legal Counsel
HSBC
Bengaluru, Karnataka, India
March 2022 - April 2023
• Researched applicable regulatory laws, generated bi-weekly reports for upper management handling compliance and risk, resulting in timely compliance saving $300k+ legal costs
• Designed, negotiated, and executed derivative bank contracts for Asia Pacific project region using bank compliance and risk guidelines, updated and tracked status via Excel sheet, generated $255K revenue
• Identified operational blocks in bank negotiation guidelines, revised them, reducing deal execution time by 25%
Business & Legal Analyst
Medicare Hospital
Jabalpur, Madhya Pradesh, India
August 2021 - March 2022
•Tracked user experience of customers in Excel, analyzed it for software features such as visual charts, slider bars to showcase interactive climate timelines, these 2 features were integrated into the final product
• Assisted in writing user stories, in JIRA, proposed solutions, and managed the product backlog boosting operational efficiency by 15%
• Conducted competitive market research in climate technology industry, led a strategy report focusing on emerging technologies, resulting in an innovation plan for 3 software features for wildfire spread analysis
• Researched on UI/UX psychology, focused on past customer experiences, leading to 9 software UX enhancements