SEO and Social Media Strategy

Our team is looking for a social media marketing wizard who can help us drive more traffic and improve our SEO positioning. The primary project requirements include: Keyword analysis to determine relevant search terms to our organization A strategy document to outline: Search Engine Optimisation (SEO) requirements to ensure our organization appears on the first page of Google for relevant keywords Social media requirements to increase the number of followers/likes and share Content Calendar Execution: Timely deployment of all our social media content to drive maximum traffic to our site Creating engaging content for prominent media websites Working with tools and programs such as shopify, google ads and facebooks ads. We’re excited to work with students who can help us not only brainstorm, but also execute a strategy to achieve increase raw traffic by doing the following: Analyze and optimize our website for ranking well across different search engines Create long tail keywords for ranking different webpages Create and implement a strategy to increase our organic search ranking Research competitors to see what keywords they rank for Execute a strategy to rank highly when potential clients search for a competitor Create analytics dashboard and identify metrics to measure that help drive sales Use analytics to support the creating of retargeting campaigns This is a great project for students to prove their digital marketing expertise to future employers, as the impact of their work on this project can be easily measured and communicated.

Assistant Program Manager: Phase 1 Book Writing

Note: Phase 2 for APM's corresponds to Phase 1 of Book Writing (Medical/Health) Positions available: 15 (working as a team) The Antarctic Institute is a Canadian interdisciplinary think-tank and content creation consortium led by Dr. Austin Mardon. We provide a variety of opportunities for post-secondary students to develop their skills as authors, publishers, and content creators. Through our various programs, we employ students and recent graduates to produce scholarly research articles, books, and communications material intended for publishing. Project Description: We are currently seeking 7 post-secondary students (or recent graduates) who would like to develop project management and organizational leadership skills. The Assistant Program Manager (APM) will liaise with all stakeholders of our projects to support content creators and execute directives from the Program Manager, Creative Directors and Program Chair. For this phase, our students are invited to write books about topics surrounding Medical Health. During the writing process, our graphic design teams work with the authors to develop the visual qualities of a finished book (cover, sleeves, inserts, etc.) Upon completion, the Audiobook department narrates and records these works for publication in audiobook format. Our house publisher, Golden Meteorite Press, prints physical copies of these books for sale and distribution. With guidance from the Creative Directors, Program Chair, and Program Manager, the Assistant Program Manager will oversee the duties of authors, audio engineers, and graphic designers to ensure program timelines and directives are fully honoured by all stakeholders. Project Outcomes: Successful completion of your designated cohort’s books (including edits and graphic design) Attendance at all administrative meetings (reasonable attendance exemptions will be accepted) *** Note: Receipt of the Level UP honorarium is contingent upon successful completion of these project outcomes at the end of phase 2. Responsibilities: Working within a team of Assistant Program Managers to implement program procedures, policy, and approaches as requested by the Program Manager and Creative Directors. Carrying out leadership roles in hiring, onboarding and training student employees on platforms and procedures relevant to the Antarctic Institute. Collaborating on the creation and assignment of novel book outlines, article topics, and audiobook ideas. Maintaining responsibility for mentoring, monitoring, and guiding student cohorts (leading group meetings, answering questions, maintaining availability to assist students with a variety of tasks and queries, check-ins, etc.) Creating forms and documents, and record keeping. Liaising regularly with the Program Manager and Creative Directors. This project would be a great fit for students who possess: A desire to work in a management role. Experience (or at least an interest to work) in management, human resources, or organizational governance. Previous experience in academic writing, creation of fiction and nonfiction texts, and/or multimedia production. A collaborative mindset with a high degree of flexibility and effective conflict-resolution techniques. A high degree of motivation and competence in large-scale planning and organization. Proven ability to implement plans with exemplary attention to detail. A relational, non-confrontational approach to leadership and administration.

Assistant Program Manager: Phase 2 Books (History)

Note: Phase 3 for APM's corresponds to Phase 2 of Book Writing (History) Positions available: 17 (working as a team) The Antarctic Institute is a Canadian interdisciplinary think-tank and content creation consortium led by Dr. Austin Mardon. We provide a variety of opportunities for post-secondary students to develop their skills as authors, publishers, and content creators. Through our various programs, we employ students and recent graduates to produce scholarly research articles, books, and communications material intended for publishing. Project Description: We are currently seeking 7 post-secondary students (or recent graduates) who would like to develop project management and organizational leadership skills. The Assistant Program Manager (APM) will liaise with all stakeholders of our projects to support content creators and execute directives from the Program Manager, Creative Directors and Program Chair. For this phase, our students are invited to write books about topics focused on History. During the writing process, our graphic design teams work with the authors to develop the visual qualities of a finished history book (cover, sleeves, inserts, etc.) Upon completion, the Audiobook department narrates and records these works for publication in audiobook format. Our house publisher, Golden Meteorite Press, prints physical copies of these history books for sale and distribution. With guidance from the Creative Directors, Program Chair, and Program Manager, the Assistant Program Manager will oversee the duties of authors, audio engineers, and graphic designers to ensure program timelines and directives are fully honoured by all stakeholders. Project Outcomes: Successful completion of your designated cohort’s history books (including edits and graphic design) Attendance at all administrative meetings (reasonable attendance exemptions will be accepted) *** Note: Receipt of the Level UP honorarium is contingent upon successful completion of these project outcomes at the end of phase 2. Responsibilities: Working within a team of Assistant Program Managers to implement program procedures, policy, and approaches as requested by the Program Manager and Creative Directors. Carrying out leadership roles in hiring, on-boarding and training student employees on platforms and procedures relevant to the Antarctic Institute, authorship, and publication of history books. Collaborating on the creation and assignment of novel history book outlines, article topics, and audiobook ideas. Maintaining responsibility for mentoring, monitoring, and guiding student cohorts (leading group meetings, answering questions, maintaining availability to assist students with a variety of tasks and queries, check-ins, etc). Creating forms and documents - record keeping as needed. Liaising regularly with the Program Manager, Creative Directors, and Program Chair. This project would be a great fit for students who possess: A desire to work in a management role. Experience (or at least an interest to work) in management, human resources, or organizational governance. Previous experience in academic writing, creation of fiction and nonfiction texts, and/or multimedia production. A collaborative mindset with a high degree of flexibility and effective conflict-resolution techniques. A high degree of motivation and competence in large-scale planning and organization. Proven ability to implement plans with exemplary attention to detail. A relational, non-confrontational approach to leadership and administration.

Assistant Program Manager: Phase 3 Books (Human Sciences)

Note: Phase 4 for APM's corresponds to Phase 3 of Book Writing (Human Sciences) Positions available: 17 (working as a team) The Antarctic Institute is a Canadian interdisciplinary think-tank and content creation consortium led by Dr. Austin Mardon. We provide a variety of opportunities for post-secondary students to develop their skills as authors, publishers, and content creators. Through our various programs, we employ students and recent graduates to produce scholarly research articles, books, and communications material intended for publishing. Project Description: We are currently seeking 7 post-secondary students (or recent graduates) who would like to develop project management and organizational leadership skills. The Assistant Program Manager (APM) will liaise with all stakeholders of our projects to support content creators and execute directives from the Program Manager, Creative Directors and Program Chair. For this phase, our students are invited to write books about topics focused on Human Sciences. During the writing process, our graphic design teams work with the authors to develop the visual qualities of a finished history book (cover, sleeves, inserts, etc.) Upon completion, the Audiobook department narrates and records these works for publication in audiobook format. Our house publisher, Golden Meteorite Press, prints physical copies of these Human Sciences books for sale and distribution. With guidance from the Creative Directors, Program Chair, and Program Manager, the Assistant Program Manager will oversee the duties of authors, audio engineers, and graphic designers to ensure program timelines and directives are fully honoured by all stakeholders. Project Outcomes: Successful completion of your designated cohort’s Human Sciences books (including edits and graphic design) Attendance at all administrative meetings (reasonable attendance exemptions will be accepted) *** Note: Receipt of the Level UP honorarium is contingent upon successful completion of these project outcomes at the end of phase 2. Responsibilities: Working within a team of Assistant Program Managers to implement program procedures, policy, and approaches as requested by the Program Manager and Creative Directors. Carrying out leadership roles in hiring, on-boarding and training student employees on platforms and procedures relevant to the Antarctic Institute, authorship, and publication of history books. Collaborating on the creation and assignment of novel history book outlines, article topics, and audiobook ideas. Maintaining responsibility for mentoring, monitoring, and guiding student cohorts (leading group meetings, answering questions, maintaining availability to assist students with a variety of tasks and queries, check-ins, etc). Creating forms and documents - record keeping as needed. Liaising regularly with the Program Manager, Creative Directors, and Program Chair. This project would be a great fit for students who possess: A desire to work in a management role. Experience (or at least an interest to work) in management, human resources, or organizational governance. Previous experience in academic writing, creation of fiction and nonfiction texts, and/or multimedia production. A collaborative mindset with a high degree of flexibility and effective conflict-resolution techniques. A high degree of motivation and competence in large-scale planning and organization. Proven ability to implement plans with exemplary attention to detail. A relational, non-confrontational approach to leadership and administration.