Website Update and SEO Optimization Project

The main goal for the project is to update the 9-year-old website of 171 Electric Bike Company Inc. and maximize its SEO to attract and retain today's clients. This will involve several different steps for the learners, including: - Analyzing the current website design and functionality to identify areas for improvement. -website needs to appeal to women, tall people and first responders; - Updating the website using Shopify to ensure a modern and appealing look for today's clients. - Implementing SEO best practices to improve the website's search engine ranking and visibility. - Ensuring the website is user-friendly and optimized for mobile devices. - Integrating informative content about the company's philosophy and products to educate consumers.

Website Page Creation 171 Electric Bike Company

Our company has been serving thousands of customers for 9 years. However, our current website is outdated and requires updating. We would like to collaborate with students to create new pages that help users navigate the site and find up-to-date information. This will involve several different steps for the students, including: Identifying and researching useful web pages that can be included on our website. Creating new pages for the website, with our assistance in providing the content. Reviewing and updating old web pages to ensure consistency of information. Bonus steps in the process would also include: Recommending potential upgrades or features that can be included in the website

Competitive Landscape Analysis for 171 Electric Bike Company Inc.

The main goal for the project is to build a competitive landscape for 171 Electric Bike Company Inc. and provide an analysis of the competitors. This will involve several different steps for the learners, including: - Researching and identifying direct competitors in the electric bike industry. Identify the difference between a rebranded ebike & one direct from the manufacturer like 171 Electric Bike Company. - Analyzing the products, pricing, and distribution channels of the identified competitors. - Evaluating the strengths, weaknesses, opportunities, and threats (SWOT analysis) of each competitor. - Comparing the supply chain and distribution methods of the competitors to 171 Electric Bike Company Inc.'s direct from the manufacturer approach. - Identifying potential areas of differentiation and competitive advantage for 171 Electric Bike Company Inc.

Instagram Marketing Strategy for 171 Electric Bike Co.

The main goal for the project is to implement a comprehensive marketing strategy on Instagram for 171 Electric Bike Co. to enhance brand visibility, engage with the target audience, and drive sales growth. This will involve several different steps for the students, including: - Analyzing the current Instagram presence and engagement of 171 Electric Bike Co. - Developing a content calendar and strategy for increasing brand awareness and visibility. - Creating visually appealing and engaging content to showcase electric bikes. - Collaborating with influencers and partners to reach a broader audience. - Analyzing and optimizing marketing campaigns for better performance. - Establishing 171 Electric Bike Co. as a reputable and innovative brand in the electric bike industry on Instagram.