E-Commerce Optimization and Customer Experience Strategy for Kang’s Boutique
Main contact
Project scope
Categories
Data analysis Digital marketing Marketing strategy Search engine optimization UX designSkills
customer experience strategy (cx) search engine optimization seo strategy heat maps customer engagement user experience (ux) user experience (ux) design customer retention google analytics customer data managementKang's Boutique is seeking to optimize its online store to boost customer engagement, retention, and sales. The project aims to provide learners with the opportunity to apply their classroom knowledge to real-world e-commerce challenges. Participants will conduct a comprehensive UX audit of the current website, identifying pain points in the customer journey. They will analyze conversion rates and propose actionable solutions to enhance user experience and increase sales. Additionally, learners will develop an SEO strategy to improve the site's visibility and attract more organic traffic. This project will enable participants to strengthen their analytical and problem-solving skills while gaining hands-on experience in a real business environment.
Key tasks include:
- Conducting a UX audit of Kang's Boutique's online store.
- Identifying and analyzing pain points in the customer journey.
- Proposing actionable solutions for conversion optimization.
- Developing an SEO strategy to enhance site visibility.
- Creating a framework for improved customer engagement.
Tasks Students Will Complete
- Conducting an audit of Kang’s Boutique’s current e-commerce website (navigation, speed, checkout flow, product listings).
- Performing SEO research to improve organic traffic.
- Designing UX improvements to enhance the shopping experience (mobile optimization, product page design, cart flow).
- Analyzing customer data and behavior (heatmaps, Google Analytics, Shopify metrics).
- Developing recommendations for improving conversion rates (e.g., upselling, bundling, reviews integration).
- Proposing email marketing and loyalty program ideas to strengthen customer retention.
- Delivering a roadmap for scaling Kang’s Boutique’s e-commerce presence over the next 12 months.
Expected Outcomes and Deliverables
By the end of the 300-hour project, students should be able to:
- Deliver a comprehensive e-commerce audit report with identified strengths, weaknesses, and opportunities.
- Provide a keyword and SEO strategy plan.
- Propose UX design mockups/wireframes for improved shopping experience.
- Create a conversion optimization plan (A/B test suggestions, cart abandonment fixes).
- Develop an email marketing + loyalty program strategy.
- Submit a final report with an implementation roadmap.
- Present findings and recommendations in a 10-minute client presentation.
Providing specialized knowledge in the project subject area, with industry context.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
About the company
Kang’s Boutique is a contemporary fashion brand dedicated to providing trendy, high-quality, and affordable clothing for fashion-forward individuals. Our collections are designed to blend style and comfort, offering a diverse range of apparel that suits various occasions, from casual streetwear to elegant evening wear.
Main contact