FurrySitter would like to enhance our social presence in line with the company's development. We intend to develop a range of social content and materials. These will be uploaded to our social media accounts and shared on relevant forums.

The students will leverage their creativity and social media knowledge to create engaging texts and visuals that appeal to our primary target - the Millenial pet parents.

The participating student needs to apply their social media knowledge and experience to curate content specifically for our primary target.

• Create a minimum of two website blog posts on the assigned topics.
• Prepare at least 20 social media posts, including visuals or videos, and adapt them for Instagram, Facebook and Twitter, aligning with the defined content pillars.

The student is not required to devise a strategy or establish content pillars for the project. already has a clear direction and strategy for social content. However, we anticipate the student to demonstrate their expertise and understanding of the market and the target customers through their content development and adaptation across various social media channels.

• A 30-minute call or Zoom meeting to go through the brand guideline and establish a mutual understanding of the project.
• A 30-minute weekly coaching session to share feedback on their deliverables and review the progress