Market research about new service ideas
Preferred learners
Categories
Skills
Project scope
- What is the main goal for this project?
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Project background
FurrySitter has been looking into various ideas for improving pet parents’ (customers) confidence in pet-care services and opening them to more choices. The known problems from pet parents included:
- They are unsure about the quality of pet-care services.
- They found that quality pet-care professionals are always fully booked.
On top of the qualification and experience of pet-care professionals, we are considering adding technology elements to raise transparency during pet-care services, hoping to raise pet parents’ confidence and open them to more choices.
What do we need to know through this project?
- Whether adding technology elements to pet-care services can make a difference and bring extra relief to customers
- What if technology elements are not helping much, what else are they looking for to help them find an appropriate pet-care professional faster and easier?
- Which is the group of customers interested in trying the new services (early adopters)
- What tasks will learners need to complete to achieve the project goal?
-
We are looking for a research report/ findings covering the following items:
- Conducting customer research based on the items to explore with a reasonable confidence level
- Identifying customers segment(s) and target audience(s)
- Coming up with strategic positioning of the service
- What is the main goal for this project?
-
Project background
FurrySitter has been looking into various ideas for improving pet parents’ (customers) confidence in pet-care services and opening them to more choices. The known problems from pet parents included:
- They are unsure about the quality of pet-care services.
- They found that quality pet-care professionals are always fully booked.
On top of the qualification and experience of pet-care professionals, we are considering adding technology elements to raise transparency during pet-care services, hoping to raise pet parents’ confidence and open them to more choices.
What do we need to know through this project?
- Whether adding technology elements to pet-care services can make a difference and bring extra relief to customers
- What if technology elements are not helping much, what else are they looking for to help them find an appropriate pet-care professional faster and easier?
- Which is the group of customers interested in trying the new services (early adopters)
- What tasks will learners need to complete to achieve the project goal?
-
We are looking for a research report/ findings covering the following items:
- Conducting customer research based on the items to explore with a reasonable confidence level
- Identifying customers segment(s) and target audience(s)
- Coming up with strategic positioning of the service
About the company
Finding a perfect pet-care professional is always hard for pet parents. They found that good pet-care professionals are always fully booked, but they hesitate to try new pet sitters with uncertain service quality. They find it hard to get immediate pet-care support when something comes up too.
Therefore, FurrySitter is developing a service to expand pet parents to more options and ease pet parents’ worries about pet-care service quality by combining traditional pet-care knowledge and technology. By affiliating with pet-care professionals in different districts, pet parents will access a wider group of pet-care professionals. At the same time, the application of technology and gadgets for more real-time updates can provide extra relief to pet parents.