Number of individual students required: 6-8 students

OR

Number of students required to work in teams: 6 teams of 1 student or 3 teams of 2 -3 students

OBJECTIVE: As a part of our social media marketing initiatives with TikTok and Reels (Instagram), we’re looking for students to take on video-creating, shooting and editing for this initiative. The aim is to complete around 10-20 quality and polished videos with the guidance of our project lead for our platforms.

FINAL PROJECT DELIVERABLES:

• At least 5 videos per student or 10 videos per team that have gone through video editing and approved

TO SUCCEED AT THIS PROJECT, THE STUDENT WOULD NEED:

• An ability to pick up on new technology quickly (growth mindset)
• Strongly preferred if you have a previous experience or training with video shooting; but happy to train the right candidate.

Ultimately, you will be working on content creation for our organization, including video, social media, and other collateral that we can use as go-to marketing tools.

• Research, generate ideas, and help create a strategy that demonstrates or ties to our niche, such as with eco-friendly products and practices in daily scenarios
• Film video clips with a cellphone camera and add appropriate effects and/or sounds that are trendy on Tik Tok and Reels
• Post or upload the edited video files onto the respective folders on Google Drive
• Collaborate with the Coordinator, including in writing scripts and captions for educational and promotional purposes or reviewing social media posts
• Collaborating with Graphic designer and animator (if applicable to skillset) to add Plantish animations

OTHER DUTIES THAT THE STUDENT MAY COMPLETE:

• Assist in creating video editing briefs as required
• Creating or reviewing posts for Instagram or blog (proofreading)
• Reviewing analytics and contributing to reporting
• Researching and refining strategy in regards to SEO on platforms

Digital training:

• Digital Marketing must-knows, video creation tips from ideation to post, and design knowledge.

Connections to different businesses:

• Coach you to build rapport and connections with customers.

Check-in meetings and career development talk:

• Answer questions, check in on project progress and difficulties promptly and assign tasks that help explore career passions

Ongoing support and mentorship:

• Check in on personal progress and provide industry insight to build connections