PROJECT DESCRIPTION:

Psychotherapy Training Institute (PTI) provides high-quality services in three primary branches: clinical supervision, continuing education and certification. These services support mental health professionals, including but not limited to: counsellors, psychotherapists, social workers, marriage and family therapists, occupational therapists, and psychologists.

This company started as a result of limited options in the professional field. For example, supervision services offered through PTI are not available anywhere in Canada. Our company brings innovative solutions for Canadian clinical practitioners.

This project focuses on market research that assists strategic development for marketing, communications, SEO strategies and social media plans. Market research will serve as the foundation for company development.

This is an opportunity to bring your ideas to a start-up that is changing the face of service options for mental health providers across Canada!

KEY PROJECT ACTIVITIES:

This project will be focused on market research on PTI's 3 primary services: (1) Clinical Supervision, (2) Certifications, and (3) Continuing Education or Training.

Ideally, two student teams will be working together where the Market Research team will communicate research findings and reports to support the Marketing Strategies team.

IDEAL ROLES/RESPONSIBILITIES:

Possible Roles would include Project Manager/Team Lead; Researcher; Analyst, Coordinator

Students will:

• Collect complex data/information and strategically analyze current market trends on potential customers and competitors.
• Collect qualitative and quantitative data (i.e. surveys, focus groups, third-party research, etc) that aids in a foundation for future company development (i.e., marketing, pricing strategies, communications, SEO plans and social media strategies).
• Conduct and present research on existing and new opportunities to expand PTI’s services, service delivery, communication plans, pricing strategies.
• Communicate findings by analyzing and displaying data in report templates, develop business cases that support the company’s strategy and sustain the competitive advantage of PTI.
• Conduct recruit and facilitate focus groups, as well as develop customers and competitor profiles.
• Conduct internal and external research to collaborate with marketing and communications to develop service positioning and messaging that resonates with PTI’s target customer profiles.
• Create compelling copies and other communication tools that can be used for marketing.

FINAL PROJECT DELIVERABLES:

• Students will translate data and insights from research to present a detailed visual report of market trends, pricing strategy, customer profiles, and competitor profiles; focus primarily on data visualization with action-oriented recommendations, methodologies and plans for PTI’s next steps regarding marketing, pricing, communications, SEO strategies and social media plans. The team will record this data visualization presentation, then submit the recording and documents to the company owners.

IN WHAT LANGUAGE WILL THIS PROJECT BE PROVIDED : (English/Français):

• EN

All projects will begin on a first come, first serve basis, which cohorts are you + your team ABLE to participate in? Please list all that apply. Please note that flexibility will be key in ensuring we are able to secure a student team for your project.

• Preference for January start but flexible for February too
• January cohort - January 3 to February 18
• February cohort - February 7 to March 25

TIME COMMITMENT PER STUDENT: [please indicate either 30 hours, 50 hours, or 70 hours]:

• 70

WHAT IS THE MAXIMUM NUMBER OF STUDENTS YOUR PROJECT COULD ACCOMMODATE? * Please note we cannot guarantee this number of students for your project, but we will do our best to accommodate this request

• 5

PROJECT MENTOR NAME/NOM DU MENTOR DU PROJET: Jessy Forseth

EMAIL ADDRESS/ADRESSE E-MAIL: info@mypti.ca