PROJECT DESCRIPTION:

Psychotherapy Training Institute (PTI) provides high-quality services in three primary branches: clinical supervision, continuing education and certification. These services support mental health professionals, including but not limited to: counsellors, psychotherapists, social workers, marriage and family therapists, occupational therapists, and psychologists.

This company started as a result of limited options in the professional field. For example, supervision services offered through PTI are not available anywhere in Canada. Our company brings innovative solutions for Canadian clinical practitioners.

This project focuses on SEO Strategies that assists strategic development for continued growth. This is an opportunity to bring your ideas to a start-up that is changing the face of service options for mental health providers across Canada!

KEY PROJECT ACTIVITIES:

This project will be focused on PTI's 3 primary services: (1) Clinical Supervision, (2) Certifications, and (3) Continuing Education or Training.

Students will create content to enhance SEO, such as blogs, podcasts, social media posts, etc.

Students will assess and evaluate current SEO strategies to replace with enhanced or optimized options.

Students will offer ongoing feedback to enhance user experience.

IDEAL ROLES/RESPONSIBILITIES:

Possible Roles would include Project Manager/Team Lead; Coordinator; Developer

Students will:

· Research and develop a list of relevant topics for SEO

· Develop key words based on selected topics

· Create and develop high quality content

· Utilize key words and topics in meaningful placement points through website and communication strategy

· Evaluate current website and content delivery for better client/user experience

· Determine the best type of SEO for PTI

· Students will present a SEO strategy through data visualization (linked to final project deliverable)

FINAL PROJECT DELIVERABLES:

• Students will translate data and insights created by the team to present a detailed visual report. Students will focus primarily on data visualization with action-oriented recommendations, methodologies and plans for PTI’s next steps. The team will record this data visualization presentation, submitting the recording and documents to the company owners.

IN WHAT LANGUAGE WILL THIS PROJECT BE PROVIDED : (English/Français):

• EN

All projects will begin on a first come, first serve basis, which cohorts are you + your team ABLE to participate in? Please list all that apply. Please note that flexibility will be key in ensuring we are able to secure a student team for your project.

• Preference for February start
• February cohort - February 7 to March 25

TIME COMMITMENT PER STUDENT: [please indicate either 30 hours, 50 hours, or 70 hours]:

• 70

WHAT IS THE MAXIMUM NUMBER OF STUDENTS YOUR PROJECT COULD ACCOMMODATE? * Please note we cannot guarantee this number of students for your project, but we will do our best to accommodate this request

• 5

PROJECT MENTOR NAME/NOM DU MENTOR DU PROJET: Jessy Forseth

EMAIL ADDRESS/ADRESSE E-MAIL: info@mypti.ca