University of Lethbridge
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Advertising Plan - SME

MGT3215
Closed
University of Lethbridge
University of Lethbridge
Lethbridge, Alberta, Canada
RB
Roberto Bello
Professor
(6)
3
Timeline
  • September 18, 2020
    Experience start
  • September 26, 2020
    Project Scope Meeting
  • November 6, 2020
    IMC Plan
  • December 9, 2020
    SM Plan
  • December 9, 2020
    Experience end
General
  • Undergraduate; 3rd year
  • 40 learners; teams of 5
  • 30 hours per learner
  • Dates set by experience
  • Learners self-assign
Preferred companies
  • 3/3 project matches
  • Canada
  • Academic experience
  • Startup, Sole proprietorship, Incubator, Small to medium enterprise, Large enterprise
  • Any industries
Categories
Communications Market research Product or service launch Marketing strategy
Skills
business consulting research marketing plans digital marketing competitive analysis
Project timeline
  • September 18, 2020
    Experience start
  • September 26, 2020
    Project Scope Meeting
  • November 6, 2020
    IMC Plan
  • December 9, 2020
    SM Plan
  • December 9, 2020
    Experience end
Overview
Learner goals and capabilities

A group of student-consultants will use an iterative process to research, analyze, and then develop your workable advertising plan, specific to small/medium corporations and their goals, objectives, and budget.

Expected outcomes and deliverables

The group will submit an advertising plan (report format)

Project Examples

A group of student-consultants will use an iterative process to research, analyze, and then develop your workable advertising plan, specific to small/medium corporations and their goals, objectives, and budget. You provide feedback and engage with the students over the semester while they fully develop your advertising plan, combining strategic decision making with the creativity of entrepreneurial and design thinking.

As a Small/Medium Corporation, you may not have the resources to fully develop your first advertising plan. Let these students, specialized in this area, do your first plan for you! If you already have a basic one, let them push it to the next level! Project scopes can include, but are not limited to:

  • identifying potential target audiences
  • media segmentation analysis
  • creative promotional strategies
  • competitive analyses
  • social media strategy
Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

Be able to provide detail feedback and rank top projects

Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions.

Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.