International Expansion Strategy W22
Timeline
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February 7, 2022Experience start
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February 17, 2021Organization and Opportunity Analysis Report
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March 16, 2021Financial and Implementation Strategy
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April 3, 2021Risk Analysis Report
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April 12, 2021Final revised project report
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February 8, 2022Project Scope Meeting
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April 12, 2022Experience end
Timeline
-
February 7, 2022Experience start
-
February 17, 2021Organization and Opportunity Analysis Report
Deliverable 1.
-
March 16, 2021Financial and Implementation Strategy
Deliverable 2.
-
April 3, 2021Risk Analysis Report
Deliverable 3.
-
April 12, 2021Final revised project report
Final report comprising the three deliverables, with all company and instructor comments and suggestions addressed.
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February 8, 2022Project Scope Meeting
Meeting between students and company to confirm: project scope, communication styles, and important dates.
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April 12, 2022Experience end
General
- Undergraduate; 4th year, Capstone
- 15 learners; teams of 3
- 20 hours per learner
- Dates set by experience
- Learners self-assign
Preferred companies
- 3 projects wanted
- Anywhere
- Academic experience
- Social enterprise, Non profit, Large enterprise, Small to medium enterprise, Sole proprietorship, Family owned
- Any industries
Categories
Skills
Project timeline
-
February 7, 2022Experience start
-
February 17, 2021Organization and Opportunity Analysis Report
-
March 16, 2021Financial and Implementation Strategy
-
April 3, 2021Risk Analysis Report
-
April 12, 2021Final revised project report
-
February 8, 2022Project Scope Meeting
-
April 12, 2022Experience end
Timeline
-
February 7, 2022Experience start
-
February 17, 2021Organization and Opportunity Analysis Report
Deliverable 1.
-
March 16, 2021Financial and Implementation Strategy
Deliverable 2.
-
April 3, 2021Risk Analysis Report
Deliverable 3.
-
April 12, 2021Final revised project report
Final report comprising the three deliverables, with all company and instructor comments and suggestions addressed.
-
February 8, 2022Project Scope Meeting
Meeting between students and company to confirm: project scope, communication styles, and important dates.
-
April 12, 2022Experience end
Overview
- Details
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Students will develop a comprehensive international expansion plan, consisting of detailed internal analysis of a company's resources and capabilities, international market analysis using secondary and primary data, financial and risk analysis.
- Learner skills
- Competitive analysis, Business consulting, Business strategy, Data analysis, Research
- Deliverables
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1. Organization and Opportunity Analysis Report
2. Financial and Implementation Strategy
3. Risk Analysis Report
Project Examples
This project will allow participating firms a low-risk method for exploring new market opportunities for existing products and services, obtain fully-costed market research for new foreign market opportunities, and compare logistics and distribution options for new market entry.
The project can include but is not limited to:
- Innovating an existing product or product line to reach a new international target market
- Identifying which international market to enter (including a brief market entry strategy)
- Outlining how to enter an international market (including identification of key risks, estimated costs, and launch strategies).
- Providing tactical or operational recommendations for a defined market entry/expansion strategy (i.e. hiring/management strategies, cultural norms, and laws/regulations)
- Identifying potential international partners for international expansion, and providing a brief strategic overview.
- Providing detailed pro forma statements for the next 3 years on international market expansion
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Provide consolidated financial documents (income statement, cash flow and balance sheet) for the past three to five years.
Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions, after vetting by the instructor.
Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.
Timeline
-
February 7, 2022Experience start
-
February 17, 2021Organization and Opportunity Analysis Report
-
March 16, 2021Financial and Implementation Strategy
-
April 3, 2021Risk Analysis Report
-
April 12, 2021Final revised project report
-
February 8, 2022Project Scope Meeting
-
April 12, 2022Experience end
Timeline
-
February 7, 2022Experience start
-
February 17, 2021Organization and Opportunity Analysis Report
Deliverable 1.
-
March 16, 2021Financial and Implementation Strategy
Deliverable 2.
-
April 3, 2021Risk Analysis Report
Deliverable 3.
-
April 12, 2021Final revised project report
Final report comprising the three deliverables, with all company and instructor comments and suggestions addressed.
-
February 8, 2022Project Scope Meeting
Meeting between students and company to confirm: project scope, communication styles, and important dates.
-
April 12, 2022Experience end