This experience focuses on equipping learners with the skills necessary for effective client-centered communication within the innovation process in engineering-related projects.

Participants will gain expertise in qualitative data collection, customer development communication, and user interview techniques.

By applying these skills, learners will be able to validate customer needs, craft audience-appropriate messages, and deliver compelling prototypes and presentations aligned to meet a client's current needs.

Objective: Create and deliver an individual pitch for a client solution

Deliverable: Individual Pitch (each team member will be required to produce an individual pitch to solve the client's problem or address the need).

Objective: Create an initial prototype of the solution explained and showcased in your individual pitch

Deliverable: Individual Prototype (each team member will be required to produce an individual pitch to solve the client's problem or address the need).

Objective: After selection of one solution, develop a complete pitch and prototype for the client (team)

Deliverable: Final Group Pitch

Objective: Create a client-focused report that provides them with the full solution to their client need

Deliverable: Final Group Report