Startup Marketing Plan - Section B
General
- Undergraduate; 2nd year
- 55 learners; teams of 5
- 30 hours per learner
- Dates set by experience
- Learners self-assign
Preferred companies
- 3/3 project matches
- Anywhere
- Academic experience
- Startup, Sole proprietorship, Incubator
- Any industries
Categories
Skills
Project timeline
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January 11, 2021Experience start
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January 17, 2021Project Scope Meeting
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March 22, 2021Experience end
Timeline
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January 11, 2021Experience start
-
January 17, 2021Project Scope Meeting
Meeting between students and company to confirm: project scope, communication styles, and important dates.
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March 22, 2021Experience end
Overview
- Details
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A group of student-consultants will use an iterative process to research, analyze, and then develop your workable marketing plan, specific to your goals, objectives, and budget.
- Learner skills
- Marketing research, Business consulting, Marketing strategy, Research, Marketing plans
- Deliverables
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The group will submit a comprehensive marketing plan (report format), accompanied by a 15-minute presentation.
Project Examples
You provide feedback and engage with the students over the semester while they fully develop your marketing plan, combining strategic decision making with the creativity of entrepreneurial and design thinking. In addition to more traditional competitive analyses and marketing mix strategies they will also map customer journeys and develop customer personas to better focus your marketing plan.
As a startup you may not have the resources to fully develop your first marketing plan. Let these students, specialized in this area, do your first plan for you! If you already have a basic one, let them push it to the next level! Project scopes can include, but are not limited to:
- identifying potential customer profiles
- market segmentation analysis
- creative promotional strategies
- competitive analyses
- researching potential partners and channels
- pricing strategies, etc.
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.
Be able to provide detail feedback and rank top projects
Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions.
Be available to attend final presentations (most likely will be virtual) with the students.