Digital Marketing Strategy Development for Computing For Humanity
Project scope
Categories
Communications Digital marketing Search engine optimization Marketing strategySkills
ibm system p web traffic campaign management newsletters auditor's report digital marketing email marketing search engine optimization communication auditingComputing For Humanity is seeking to enhance its online presence and engagement through a comprehensive digital marketing strategy. The project aims to optimize the company's website for search engines (SEO), develop engaging and informative content for our website and social media, develop, and set up a monthly newsletter to keep stakeholders informed and engaged. The goal is to increase website traffic, improve search engine rankings, and foster a stronger connection with the audience through regular newsletters. This project will allow learners to apply their knowledge of digital marketing, SEO techniques, and digital promotion in a real-world context.
Key tasks include:
- Conduct an SEO audit of the current website and implement improvements.
- Guide to creating a digital campaign with high impact, covering Google Ads and easily applicable to other social media channels.
- Provide ad suggestions based on keywords/target audience settings.
Note: If required, a Non-Disclosure Agreement (NDA) can be signed between the organization and students.
The project deliverables will include:
- A detailed SEO audit report and a list of implemented SEO improvements.
- Design an ad campaign based on our needs and ready for deployment.
These deliverables will provide Computing For Humanity with a robust digital marketing framework to enhance their online engagement and outreach.
Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:
- Our current products and digital content
- Our customer and industry insights
- Input on choices, problems or anything else the students might encounter.
Computing for Humanity has been awarded Google Ads Grants to run digital ad campaigns. ($10,000 USD per month of free search advertising).
Supported causes
The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.
About the company
Computing for Humanity, previously known as Cancer Computer, is a charity based in Ottawa, Canada. While it originally focused on supporting cancer research, it now extends its scope to include other diseases, climate change, agriculture, COVID-19 research, and technology integration for public safety. The organization provides researchers with High-Performance Computing power both nationally and internationally.
Founded in 2015, our founder, Roy Chartier, discovered a deficiency which was negatively impacting researchers, being their limited access to computing power. It was revealed that only a small percentage of research obtains adequate computing power, an essential component to meet research requirements and drill down on the findings of research.
Computing for Humanity was born from this niche with the mission to provide researchers with the computing resources they need to uncover medical advancements destined to improve human life with the goal that no medical advancement should be waiting in line for computing time.