Computing For Humanity seeks to enhance its online presence and engagement through a comprehensive digital marketing strategy. The project aims to develop engaging and informative content for the organization's website and social media platforms. The primary goal is to raise awareness about the organization's mission, increase website traffic, and effectively reach target audiences, including researchers, hardware and financial donors, and volunteers. This project will allow learners to apply their classroom knowledge of digital marketing and digital promotion in a real-world setting, focusing on a digital strategy to build a stronger connection with an informed and engaged audience.

Key objectives include:

- Guide to creating a digital campaign with high impact, easily applicable to any social media channel.

- Provide ad suggestions based on keywords/target audience settings.

- Analyzing engagement metrics to refine content strategies.

Note: If required, a Non-Disclosure Agreement (NDA) can be signed between the organization and students.

The project will result in the following deliverables:

- Analysis of our current social media accounts.

- A report analyzing engagement metrics and suggesting improvements for future content strategies.

- Recommendation of a series of blog posts, articles, and social media content ideas tailored to the target audience.