Aisha Comfortable Coliving Inc. - Marketing Strategy
Project scope
Categories
Communications Operations Marketing strategy MediaSkills
marketing strategies planning digital content marketing management communication web conferencing advertisementPROJECT DESCRIPTION/DESCRIPTION DU PROJET:
The goal of Aisha Comfortable Coliving Inc. is to provide a coliving housing option for single women age 18+. Coliving is a housing style that takes home sharing to a new level. Coliving operators provide professional management and maintenance services for the coliving properties on behalf of the owners and tenants.
We will provide three broad categories of services:
1- Matching services between homeowners and tenants
2- Providing activities that help build a fun supportive community.
3- Professionally managing the properties that use the coliving service of our company.
Our company is a fun place to work where we all are one team and support each other.
As our customers are women age 18+, we have many sub customer segments and we need to design and implement a marketing strategy that speaks to these different subsegments. We need to use multiple channels to reach our customers. Therefore we will need to hire a team of five students where each student will be contributing a seventy hours of work towards this project.
HOW MANY STUDENT INTRAPRENEURS WILL THIS PROJECT ACCOMMODATE?/DE COMBIEN D’ÉTUDIANTS AVEZ-VOUS BESOIN POUR EXÉCUTER CE PROJET? 5 Students
TIME COMMITMENT PER STUDENT/TEMPS DE TRAVAIL PAR ÉTUDIANT: [please indicate either 30 hours, 50 hours, or 70 hours/veuillez indiquer 30, 50 ou 70 heures]: 70 hours per student
KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET:
- Creating visually engaging digital content for our various social media platforms
- Creating lead generating landing pages to produce email leads and email lists.
- Recording and airing webinars to promote awareness for the business
- Communicating our vision and core values with the public through different media channels.
- Developing and planning community activities/events to help establish friendship and bonding among the coliving community
IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:*
Please note appropriate projects can accommodate most students, regardless of field of study or experience. We may not be able to fill these roles exactly.
Veuillez noter que les projets appropriés peuvent accueillir la plupart des étudiants, quel que soit leur domaine d'études ou leur expérience. Nous ne pourrons peut-être pas remplir ces rôles exactement.
- Digital marketer
- Social media engagement specialist
- Community events organizer
- Media and communications manager
- Digital project manager
FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET:
- Social media posts/ads
- Webinars
- Marketing content including blogs
- Organizing and Managing ads campaigns
- Community events plans
PROJECT MENTOR NAME/NOM DU MENTOR DU PROJET:
Aisha ElSherbiny
I will be working closely and supervising the students.
About the company
Aisha Comfortable Coliving Inc. specializes in connecting like-minded tenants and homeowners into shared accommodation. We are proud to offer personalized housing services to Canadians aged 18+.
In addition, through community network partners, Aisha Comfortable Coliving provides additional perks for a variety of services, products and activities to encouring the fostering of meaningful connections amongst property owners, tenants and others who may only want to participate in the community networking.
Aisha Comfortable Coliving Inc. provides three broad categories of services: Matching services, community activities/events, and professional management services.
The ultimate goal of Aisha Comfortable Coliving is to build a platform that empowers tenants aged 18+ through innovative and cost-effective housing options that enhance their overall well-being, while also building a fun and supportive community.
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