Content Marketing Strategy

Closed
Black Tie Travel
Calgary, Alberta, Canada
KE
SVP, Travel Industry Partnerships
(2)
2
Preferred learners
  • Canada
  • Academic experience
Categories
Digital marketing Lead generation Search engine optimization Marketing strategy Social media marketing
Skills
content marketing brand management product management marketing social media sales
Project scope
What is the main goal for this project?

Create a marketing production calendar and schedule multiple resources to drive leads, subscribers, awareness, and/or other important metrics.

What tasks will learners need to complete to achieve the project goal?
  • Publish on social media accounts to attract site visitors through search, social, and our email subscribers;
  • Collaborate with product management, sales, and external influencers and industry experts to produce relevant content that meets the needs of our audience;
  • Evolve and ensure consistency and integrity behind our company’s brand and brand guidelines.
About the company

Black Tie Travel is a premium, private members' service, providing tailored travel planning and access to the best sporting, cultural, and entertainment events worldwide. We approach travel planning differently, with the key focusses being participation, passion, and excitement. From involving our members in the itinerary creation and following their lead on the definition of luxury, to finding fresh ways to showcase a destination with their passions in-mind, we deliver customized itineraries and experiences, whether for a dream trip or weekend getaway.