Public Speakers - SEO Optimization, Search Function Entry & SEO Descriptions

Closed
Speakers Bureau of Canada Inc.
Edmonton, Alberta, Canada
GB
Executive Director
(1)
3
Preferred learners
  • Anywhere
  • Academic experience or paid work
Categories
Communications Market research Operations Project management
Skills
ahrefs site explorer search engine optimization wordpress data entry
Project scope
What is the main goal for this project?

We just launched a new website and are seeking to require talented SEO gurus to take the lead in optimizing our pages for SEO.

Keywords and strategy are provided beforehand and the project is already 50% complete. We already rank well, and we have a PT SEO person oversees adding to Ahrefs. The work we require is to rewrite and position SEO for each section and page on the site.

Rankmath is the program we use in WordPress and will be helpful upon data entry. The goal is to follow my direction and work on a google sheet that finalizes the keyword work for:

  • keyword
  • Secondary keywords
  • meta description
  • page description
  • and optimize each section for the website, or position the data to be entered by our team.

What tasks will learners need to complete to achieve the project goal?

All in a google worksheet

  • Enter in Main Keywords, Secondary Keywords,
  • Write or edit Google Meta Description
  • Write or edit meta description to be included in top of page header paragraph - formula provided
  • Write or edit page description page header paragraph - formula provided
  • Set Title
  • Set Subtitle - headers
  • Set URL

About the company

We are a public speaking agency that books virtual and public speakers for corporate events for all types of organizations in Canada. We are on a brokerage business model, where we have some exclusive suppliers (speakers) and others who are not exclusive. We get contacted for a list of speakers for an event, supply them with speaker options and manage the logistics of booking the speaker. We take a small commission from the sale and help coordinate speakers' schedules, agreements, and payments and provide additional services as experts in matching the right speaker with the right audience. We are a small team of 6 located in Calgary and Edmonton. working from home. We also have an office in Calgary.