Aura Coffee aims to strengthen its brand identity by creating a content series that highlights its dedication to athletic performance and wellness. The project involves developing a series of engaging and informative content pieces that appeal to fitness enthusiasts and health-conscious consumers. The goal is to showcase how Aura Coffee's products can enhance athletic performance and support a healthy lifestyle. This project will require the team to research current trends in fitness and wellness, understand the target audience's preferences, and create content that aligns with Aura Coffee's brand values. The content series should be cohesive, visually appealing, and informative, effectively communicating the benefits of Aura Coffee's products in the context of fitness and wellness.

The project deliverables include a series of 5-7 content pieces, such as blog posts, social media posts, or short videos, that highlight Aura Coffee's commitment to athletic performance and wellness. Each piece should be well-researched, engaging, and aligned with the brand's messaging. Additionally, a content calendar outlining the release schedule and promotional strategies for each piece should be developed. The final deliverable will be a presentation summarising the content series and its alignment with Aura Coffee's brand objectives.