Social Media and Engagement Strategy for Griottes Polyglottes
Project scope
Categories
Communications Advertising Digital marketing Marketing strategy Social media marketingSkills
No skills listedGriottes Polyglottes, a company specialized in anti-racism and anti-discrimation workshops through play, seeks to enhance its online presence and engagement.
The project aims to create a comprehensive social media and engagement strategy that will help the company reach a broader audience and promote its services more effectively.
The team will be responsible for
- creating engaging social media posts,
- identifying relevant events for promotion,
- designing marketing materials,
- developing a monthly newsletter.
Additionally, the team will create polls to measure the impact of the company's workshops and assist in managing the company's email communications.
This project will allow learners to apply their knowledge of digital marketing, communication (copywriting specifically) and content creation in a real-world setting.
We are looking for a team quite advanced in social media / marketing who can take initiative and who are not afraid of and willing to try their ideas.
This position may lead to a part time position after completion.
- A series of social media posts designed to increase engagement and promote Griottes Polyglottes' services.
4 post per week, from October 2024 to March 2025
- A list of relevant events (conferences, discussion panels, retreats) for service promotion.
- Marketing materials, including flyers and other support documents, to present the company's services.
- Polls designed to review the impact of the company's workshops.
- A monthly newsletter to keep prospects and clients informed.
- Assistance in managing the company's email communications, including responding to emails and helping to fill applications for grants and awards.
Supported causes
Reduced inequalitiesAbout the company
Immigrants can face a lot of challenges when arriving to a new country, like difficulties to find a job, language barriers, selfconfidence, cultural differences, racism and even mental heatlh from lonelyness.
At Griottes Polyglottes we want to change the way EDI (Equity, Diversity & Inclusion) has been addressed to a more immersive, transformative, fun and impactful way.
And for that we use the power of improv combined with the theatre of the oppressed method.
The result? Enhanced creativity, communication, and confidence to tackle life's challenges head-on.
Our team-building workshops are a transformative journey for mainly immigrants and aim to:
- Empower to speak up against racism and promote cultural diversity
- Boost language confidence for French and English learners.
- Build your confidence for public speaking or job interviews.
- (Soon) Improve mental health due to lonelyless and pressure to find a job
We offer our services to corporations with culturally diverse teams (immigrants from diverse cultures), and who are driven by social changes.
Through our non-profit we serve schools, and organisations that support newcomers and immigrants.
A little more about our story:
We started in 2018 as a side business with a simple goal: to help immigrants gain confidence speaking French and English and go fearless in job interviews or meetings.
We wanted to make it fun, engaging and highly interactive, so we turned to Ingrid's passion for improvisation, role playing and theatre games as the foundation of our teaching approach
These activities not only make learning enjoyable but also bring essential communication and collaboration skills in a lively and dynamic manner.
After witnessing the positive impacts of our workshops on participants, our clients requested more sessions using our methodology.
Therefore we’ve developped what we have today as the Social Impact team building workshops.
Alongside this, we established a non-profit organization to help businesses double their social impact by sponsoring schools or other non-profits..