Advocacy Journey Mapping
Preferred learners
- Anywhere
- Academic experience or paid work
Categories
Skills
Project scope
- What is the main goal for this project?
-
The main problem we are trying to solve is to improve our understanding of user experiences. We would like to understand our strengths and areas of improvement from a customer perspective.
This will involve several different steps for the students, including:
- Conducting background research on customer journey mapping, our products and customers.
- Analyzing customer responses from surveys and interviews.
- Defining the phases and touchpoints of the purchasing process.
- Incorporating user actions, emotions, goals, and pain points in the customer journey map.
- Proposing solutions to minimize pain points while meeting business goals.
Bonus steps in the process would also include:
- Developing multiple customer journey maps to account for different experiences and paths.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should demonstrate:
- Understanding of our company and the importance of customer journey mapping
- Analysis and understanding of customer experiences
- Understanding of the purchasing process and how the customer interacts with our company in different phases
- Recommendations for improving customer experience
Bonus steps would include:
- Mapping multiple customer journeys
Final deliverables should include
- A final report.
- A 10-minute presentation.
- What is the main goal for this project?
-
The main problem we are trying to solve is to improve our understanding of user experiences. We would like to understand our strengths and areas of improvement from a customer perspective.
This will involve several different steps for the students, including:
- Conducting background research on customer journey mapping, our products and customers.
- Analyzing customer responses from surveys and interviews.
- Defining the phases and touchpoints of the purchasing process.
- Incorporating user actions, emotions, goals, and pain points in the customer journey map.
- Proposing solutions to minimize pain points while meeting business goals.
Bonus steps in the process would also include:
- Developing multiple customer journey maps to account for different experiences and paths.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should demonstrate:
- Understanding of our company and the importance of customer journey mapping
- Analysis and understanding of customer experiences
- Understanding of the purchasing process and how the customer interacts with our company in different phases
- Recommendations for improving customer experience
Bonus steps would include:
- Mapping multiple customer journeys
Final deliverables should include
- A final report.
- A 10-minute presentation.
Supported causes
About the company
- https://www.cnyouth.ca
- 2 - 10 employees
- Non-profit, philanthropic & civil society
The Coalition of Neurodivergent Youth (CNY) is a dedicated, youth-led organization situated in the Greater Toronto Area with a profound commitment to elevating awareness and fostering acceptance of invisible disabilities. Our central mission revolves around the cultivation of leadership skills within a diverse youth demographic, irrespective of their individual backgrounds. Our overarching goal is to facilitate the development of tomorrow's leaders, regardless of their ancestry, gender, abilities, or socioeconomic status.
We proudly align ourselves with the United Nations Sustainable Development Goal 3, which seeks to ensure healthy lives and promote well-being across all age groups. Our advocacy initiatives are geared towards fostering respect, recognition, and inclusivity for neurodiverse youth in every facet of society. We diligently address the obstacles hindering their access to essential services, such as employment, healthcare, and community support.
At CNY, we are dedicated to shedding light on the unique challenges faced by neurodiverse youth, particularly in the realms of education, employment, and daily life. Our distinctive approach is founded on empowering these young individuals through a strengths-based methodology. Furthermore, we actively engage in an array of research projects, craft informative awareness campaigns, and disseminate valuable resources designed to benefit both youth and their families.
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