The main objective of the "Fashion e-commerce" project is to strategically enhance the online presence, visibility, and performance of Manuel Creative Studio's fashion-focused e-commerce store through a comprehensive Digital Marketing Plan. This plan incorporates strategies for Search Engine Optimization (SEO), Pay-Per-Click (PPC) advertising, and content creation, all with the goal of achieving the overarching business strategy for Manuel Creative Studio's fashion e-commerce brand.

By the end of the project, students should demonstrate:

- An understanding of Manuel Creative Studio's business strategy, mission, and values.

- A comprehensive Digital Marketing Plan that includes SEO, PPC, and content creation strategies.

- An analysis of the current online presence and performance of Manuel Creative Studio's fashion e-commerce store.

- A plan for improving the online presence and performance of Manuel Creative Studio's fashion e-commerce store.

Final deliverables should include:

- A written report outlining the Digital Marketing Plan.

- A presentation summarizing the Digital Marketing Plan.

1. Clear Project Overview:

• Provide a detailed overview of the project's goals, objectives, and expectations to set a clear direction from the start.

1. Feedback on Ideas:

• Offer guidance on keyword research, content topics, ad copy, and other aspects to ensure their ideas align with industry best practices.

1. Regular Check-ins:

• Facilitate regular check-ins with the learners to discuss progress, address any challenges, and ensure they are on the right track.

1. Answering Questions:

• Be available to answer any questions learners might have, whether related to the project's strategy, execution, or tools.