ABOUT COMPANY

DQ Construction Inc. is a general contractor that specializes in providing infrastructure design solutions to address the maintenance, repair, and renovation needs of residential, commercial, and institutional facilities. Our focus is on sustainability and delivering a quality client experience while taking a design-build, client-centric approach. We apply lean building methods, honing in on our clients’ values, and in the process creating an innovative plan to maximize that value. Our team remains heavily involved throughout the conceptual stages of a project, exploring various green building solutions that can be incorporated into a clients’ project design.

PROJECT SCOPE

We need assistance developing an outreach process. We would like to equip our team with a plan that guides them in researching new prospects, identifying key contacts, and reaching out with compelling messages and/or phone calls. Our target audience is larger corporations (think retail stores, big box retailers, etc.) like Shoppers Drug Mart, Home Depot, and Footlocker. Also, we’re looking to target property management companies, this includes commercial properties as well as multi unit residential properties, etc.

We would like you to create a simple step-by-step strategy for prospecting in our target market.

The project may include, but is not limited to:

• Identifying new potential accounts that align with our current customer base.
• Compiling relevant market information.
• Building a customizable outreach script.
• Creating a simple tracking framework, including metrics, for measuring outreach success.
• Researching competitor’s sales processes and inbound lead strategies.
• Developing recommended changes for our sales process and strategy.
• Providing sales scripts for emails and sales calls.
• Creating a process handbook for our Sales team.

The final project deliverable is a report including research, analysis, and recommendations. It should assist our team in successfully prospecting within our target market with actionable recommendations that will increase sales conversions. We would like to know the best sales approach to reach the procurement managers and owners of these larger organizations and introduce them to our services.

I am willing to offer as much insight and assistance to students as possible. I will remain fully accessible throughout the entire process, answering questions, educating students on business related topic, and aiding them in their professional development.