Digital Marketing Customer Acquisition and Lead Generating Campaign
Project scope
Categories
Lead generation Market expansion Product or service launch Marketing strategy Social media marketingSkills
content creation target audience newsletters digital advertising customer acquisition management digital marketing social mediaThe main goal of this project is to design a digital marketing customer acquisition and lead generating campaign for Hip United. This should include social media posts, newsletter and digital advertising creatives that will be used to call attention to our brand in a reputable and trusted way.
The tasks that learners need to complete to achieve the project goal include:
- Researching the target audience and understanding their needs.
- Creating content for social media posts, newsletters and digital advertising creatives.
- Developing strategies to optimize the reach of the campaign.
- Measuring the success of the campaign and making necessary adjustments.
- Ensuring that the brand is positioned in a reputable and trusted way.
Weekly check ins
Whats App/Email team engagement
Access to all assets available for brand guidelines, mission and values.
Use of Canva Pro/Constant Contact/Google Share
Supported causes
Good health and well-beingAbout the company
Hip United is a digital network made up of holistic health-supportive resources that, through a self-serve, a la carte menu, members can access wellness options and tools that are intended for all lives. Our health-in-progress mission means that we recognize the barriers faced in healthcare globally and acknowledge that striving towards wholeness is the number one way to combat problems at the surface level before they accumulate into larger issues.
Hip United is the 1st VIRTUAL WELLNESS HOLISTIC DIRECTORY featuring its turnkey digital rolodex of tools and services, providing users with vetted, professional resources in support of a Health in Progress for all lives! HIP also invites the educators and experts to host their services, products and educational tools to amplify their businesses and support the well-being of those seeking solutions around the world.