We are looking to launch a new social media strategy and would like to involve students in this exciting time as we work to develop a social media marketing plan. We can provide access to internal documentation and other information as needed as well as access to key contacts. Based on our unique goals and constraints, we would like students to develop a strong, competitive plan, which we can present to investors.

The plan should include

• Conducting an audit of your current social media presence.
• Develop strategies for improving your online presence by recommending programs, tools, methods of engagement, social channels, or communication pieces.
• Develop strategies for increasing engagement on your various public accounts, blogs, or other marketing assets.
• Conducting an assessment of the effectiveness of your current communication channel(s).
• Identifying best practices to reach a new target audience.
• Identifying best practices within your current market segment to achieve a larger market share.

The final deliverables should take the form of:

• report detailing the problem, recommended solutions, and an action plan
• example social media posts and accompanying content

Students will connect directly with the employer throughout the project.