Product Launch Strategy - US Market Only
Project scope
Categories
Communications Market research Product or service launch Sales strategySkills
cannabis market size go-to-market strategy marketing new product development commercializationNumber of individual students required: 1
We want to expand our product offering with a new design. We need insights to help anticipate the ramp-up to commercialization and the best approach to go to market successfully with our new product. Initial questions to brainstorm include, but are not limited to:
1. What is the total market size for this opportunity in the US States where cannabis products can be sold?
2. Who are our closest competitors and how do we differentiate ourselves?
3. How do we establish our brand: Build awareness, acquire customers, and defend any early success?
We are looking to gain alternative perspectives on potential marketing tactics and better understand the current competitive market.
consistent communication with CEO/owner
attendance at brainstorm zoom meetings
ongoing mentorship as they desire (open door policy)
About the company
Hip United is a digital network made up of holistic health-supportive resources that, through a self-serve, a la carte menu, members can access wellness options and tools that are intended for all lives. Our health-in-progress mission means that we recognize the barriers faced in healthcare globally and acknowledge that striving towards wholeness is the number one way to combat problems at the surface level before they accumulate into larger issues.
Hip United is the 1st VIRTUAL WELLNESS HOLISTIC DIRECTORY featuring its turnkey digital rolodex of tools and services, providing users with vetted, professional resources in support of a Health in Progress for all lives! HIP also invites the educators and experts to host their services, products and educational tools to amplify their businesses and support the well-being of those seeking solutions around the world.