RM - Digital Marketing 1
Project scope
Categories
Market research Marketing strategy Social media marketingSkills
target market digital marketing social mediaWe want students to help RM develop a digital marketing strategy to grow and engage our target market. We’d like to know how we can maximize different channels and what will work best for us.
The main questions we’d like students to help us answer are the following:
- How should we promote our company?
- What social media channels should we utilize?
- What are the best approach for our desired demographic
- What budget is appropriate for advertising?
- What messaging should we use?
Final deliverables can come in the form of a report and/or presentation
Uploaded in a source drive, and or emailed
Students will work closely with the primary project manager who is supervising and available for questions. This will also include occasional progress meetings where adjustments to the students' tasks and duties can be made if necessary.
About the company
An online marketing agency headquartered in Toronto, Ontario, with the reputable waves in the digital landscape. With a passion for results, the aim is to empower businesses by enhancing their online presence in the social media realm.
The agency’s core mission is to craft tailored marketing strategies that resonate with target audiences. Whether it’s social media campaigns, SEO optimization, or content creation, Ranice Marketing delivers with precision. Leveraging the latest trends and technologies, to stay ahead of the curve, while providing students with a valued opportunity to learn the insights of this business.