Our company currently promotes a vast array of products online, and our objective is to gain fresh insights into the specific features and design preferences of our target audience for our forthcoming WordPress-based e-commerce website.

In pursuit of this goal, we seek to collaborate with students to create a design prototype that is grounded in authentic customer input and feedback. This prototype will serve as the basis for subsequent development on the WordPress platform.

The project will involve several essential steps for the students, including:

1. Conducting comprehensive user interviews and industry research to uncover valuable insights into our field, target demographic, and desired website functionalities.
2. Crafting a wireframe prototype for our WordPress e-commerce site, outlining user interactions and visual elements.
3. Thoroughly documenting the entire design process, capturing any emergent insights and innovative ideas that arise throughout the project.
4. Conducting rigorous testing of the WordPress prototype with real customers, collecting feedback through surveys and direct user interactions.
5. Continuously refining design concepts based on input received from industry experts and our esteemed customers.
6. Developing multiple versions of the WordPress design, each incorporating the desired website features to ensure an exceptional and feature-rich online shopping experience.

• Our ultimate objective is to create a WordPress-based e-commerce website that not only meets but exceeds the expectations of our target market, providing an outstanding online shopping platform that effectively showcases our wide range of products.

Profound Understanding:

• A comprehensive grasp of our industry, including market dynamics and trends.
• In-depth insights into our target market's preferences, demographics, and behavior.
• A clear understanding of the desired website features that align with customer expectations.

Website Prototype Development:

• Successful creation of a functional website prototype on the WordPress platform, showcasing key design elements and features.

Prototype Verification and Enhancement:

• Rigorous testing of the website prototype with real users to gather valuable feedback.
• Implementation of improvements and refinements to enhance usability and user experience based on collected feedback.

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

• Our current products and website design
• Our customer and industry insights
• Input on choices, problems or anything else the students might encounter.