Marketing plan
Project scope
Categories
Marketing strategySkills
marketing strategies environmental analysis presentations slack (software) process improvement revenue stream sales prospecting communication marketing go-to-market strategyOur organization is able to offer a virtual internship opportunity for up to 5 students or teams.
The primary focus for the student will be:
- Strategy - Develop an implementation plan for entering a new market; develop a go-to-market strategy for new products or services; identify new funding and grant opportunities and write proposals.
- Operations - Recommend process improvements or redesign processes; develop improvements to supply chain processes to be more responsive to changes in demand; introduce quality assurance into our internal processes; redesign incentive structures to improve employee performance and engagement.
- Marketing - Complete a full customer, competitor, market, and environmental analysis; complete a marketing strategy review; design a new marketing strategy (product, place, price, and promotion); conduct overhaul of our branding or communication strategy.
- Sales - Design a new/improved prospecting process for our sales team; design a new/improved pricing or service structure.
Our goal at the end of this experience is: (please indicate the goal for this placement, or deliverable you expect the student(s) to complete, as exemplified below)
- Strategy - For the student(s) to help us capture increased market share; for the student(s) to help us capture new revenue streams; for the student(s) to help us secure new partnerships and funding.
- Operations - For the student(s) to help us implement more efficient and effective processes that maximize employee performance and customer satisfaction.
- Marketing - For the student(s) to help us reach more customers and effectively promote our brand, mission, and story.
- Sales - For the student(s) to help us roll-out better prospecting that increases conversion rates and boost our sales team's performance.
Other duties the student may complete could include: (indicate other duties as exemplified below)
- Conduct research and data analysis.
- Create presentation decks and assist with presentations to key stakeholders.
We will plan to communicate with our virtual intern using these communication tools: Slack, email, phone
weekly check-ins
About the company
InnScience is a company that provides a B2B platform that connects academia and industry, and removes logistical barriers to access specialized scientific and industrial products. It promotes collaboration, particularly in sectors like agriculture, mining, and food, facilitating the scaling of research and technologies. Moreover, it acts as a specialized sourcing site for scientific and industrial requirements, offering comprehensive solutions to businesses and researchers.