Hi,

We want students to help us build a marketing strategy plan to grow and engage our target market: Business owners (brick and mortar), commercial property owners, and large corporations (think Nike, Walmart, Tim Hortons, etc.). We’d like to know how we can maximize use of different channels and get recommendations to improve our messaging and effectively reach our target audience.

DQ Construction Inc. is a general contractor that specializes in providing infrastructure design solutions to address the maintenance, repair, and renovation needs of residential, commercial, and institutional facilities. Our focus is on sustainability and delivering a quality client experience while taking a design-build, client-centric approach. We apply lean building methods, honing in on what our client values, and in the process creating an innovative plan to maximize that value. Our team remains heavily involved throughout the conceptual stages of a project, exploring various green building solutions that can be incorporated into a clients’ project design.

The main questions we’d like students to help us answer are the following:

• How do students currently perceive our brand and marketing, based on publicly available information about our company?
• What will be the most effective strategy for our company to raise brand awareness?
• What channels should we utilize for promotion, including those we are not currently using?
• What budget is appropriate for advertising given our goals?
• How could our messaging be updated to better explain our value proposition?
• What are some key marketing components that can lead to building a sense of trust with our target audience?
• What successful marketing strategies and tactics have been used by commercial contractors in the past?
• What types of online content would lead to greater conversions?
• How would that content tie back to our brand, products, and value proposition for customers?
• What content will customers care about the most?
• What processes and technology are needed to operationalize my strategy?
• What questions or uncertainties might be preventing our customers' from moving to the next stage of their journey?

We are open to any additional feedback tying into the outlined objectives above, leading to a successful marketing strategy.

Thank you,

Tristan

I am willing to collaborate to the extent needed with each student group, and I am also willing to schedule regular meetings to discuss the subject matter as well as provide any additional guidance related to my career experience or the students professional development.