Market Validation Study

Closed
LeRTechX
Calgary, Alberta, Canada
LE
Founder
3
Preferred learners
  • Anywhere
  • Academic experience
Categories
Market research Customer segmentation Marketing analytics Website development
Skills
target market marketing market research
Project scope
What is the main goal for this project?

We are looking to gain a better understanding of our target market to ensure we are positioning ourselves in the right segment, offering effective benefits, and creating the best marketing messages.



We hope to gain a comprehensive understanding of our target market and how we can better satisfy their needs. Furthermore, we would like recommendations on how to improve our positioning, brand, and products to better suit the market.


What tasks will learners need to complete to achieve the project goal?

To accomplish this, you could focus on providing:


  • A complete analysis of our current offerings, our target market, and the positioning of our brand.
  • Conducting empirical interviews and/or questionnaires for feedback on our brand, product, service, etc.
  • Executing further market research to develop a comprehensive report of our target market.


About the company

The company is focused on developing new green technologies. Our product can generate electricity, and have energy storage capacity.
The goal is to create a team capable to successfully develop a product and bring it to the pre-commercial stage.