Strategic Internal Marketing & Graphics Plan

Closed
Rose A. Weinberg
Co-Founder, CEO, Chief Wellness Sage
(8)
3
Project
Academic experience
80 hours per learner
Learner
Anywhere
Intermediate level

Project scope

Categories
Communications Sales strategy Marketing strategy
Skills
communication employee engagement graphic design marketing copy customer support operations management marketing internal communications client onboarding sales
Details

To become the leading proactive corporate wellness platform by connecting employees to everything wellness. To achieve this, we need assistance in developing an internal communication, graphics, and marketing template to use with our CRM as we onboard our corporate clients. This includes, but is not limited to, branding, graphics, and marketing copy. We would like to equip our customer support team with a plan that offers them the CRM campaign template for simple applications during the client onboarding process. This would include securing the new client, the welcome message, and several follow-up communications to complete the launch and elicit employee engagement to use our platform for all wellness needs. This will include, but not be limited to, the welcome communication to HR on how our program works, next steps, motivating employees to use their extended health care benefits in conjunction with our platform, using wellness resources and educating employees about their options, and reaching out with compelling messages. We would like you to create a simple, step-by-step strategy, from inception to creation and implementation, to the launch of this internal communication plan. WellnessWrx is the wellness platform for the corporate world! Connecting their team to everything Wellness.

This project may include, but is not limited to:

  • Creating a template to engage employees to use our website and App as their go-to source for wellness.
  • Building a customizable internal communication, content, and graphics template

The final project deliverable is a marketing and graphic design template that can be used internally by our sales and customer service team. It should assist our customer service team in successfully communicating internally with our clients (HR or Operations Manager) for them to communicate, and engage their employees with motivation, incentivization, and engagement to use our product and services on a regular basis.

Deliverables
No deliverables exist for this project.
Mentorship
No mentorship exists for this project.

About the company

Company
0 - 1 employees
Hospital, health, wellness & medical

WellnessWrx is a startup tech company in the wellness industry. Our mission is to raise the profile of wellness in the corporate world by offering our curated blended holistic and mainstream marketplace for the workforce.