Sport Tourism Economic Impact Study

Closed
Preferred learners
Anywhere
Academic experience
Categories
Data analysis Market research Product or service launch Sales strategy Marketing analytics
Skills
impact assessment
Project scope
What is the main goal for this project?

Having hosted a half marathon in Jasper, Alberta for 5 years, we have begun to compile reference information on participants to determine the economic benefits. We are seeking assistance to determine the economic impact from this event, and utilize this information to create a 'sponsorship deck' to promote hosting of sporting events within our umbrella of races.

What tasks will learners need to complete to achieve the project goal?

Students will:

- need to review and implement the Sport Tourism Economic Impact Assessment model as best as possible with the given background information

- provide a final report on the event

- create a sponsorship deck outlining the benefits of sport tourism

About the company
2 - 10 employees
Sales, Non-profit, philanthropic & civil society, Hospital, health, wellness & medical, Events services, Sports & fitness

Established in 1995, MultiSportsCanada specializes in sport and event management. We develop and manage mass participation sporting events across western Canada including the Jasper Canadian Rockies Half Marathon and the Vancouver Triathlon. With over 22 events and more than 9,000 competitors each year, We are one of Canada's most experienced event management specialists. Our objective is to provide athletes of all ages and abilities the opportunity to enjoy a healthy lifestyle through exciting and engaging events that are conducted in a safe and fair environment.