Our company works in the music industry doing content for bigger artists like Walk off the Eath and the Glorious Sons. We are activating a marketing plan to raise awareness about our content services and Rock n Roll BnB.

Based on our insights and additional research, students will develop promotional marketing materials for our existing media and make recommendations on alternative media to consider.

This will involve several different steps for the students, including:

• Researching the foreign market where we have recently expanded.
• Assessing our existing marketing strategy and efforts.
• Recommending new marketing tactics.
• Designing promotional material for various media.
• Executing some sales & email campaigns

Bonus steps in the process would also include:

• Making multiple versions of marketing materials and testing them for comparison.

By the end of the project, students should demonstrate:

• Understanding of the foreign market
• Assessment of our marketing strategy
• Recommendation of marketing tactics
• Design of promotional material
• Activate the plan

Bonus steps would include:

• Testing marketing materials

Final deliverables should include

• A final report.
• A 10-minute presentation.
• Engage the plan to start with our staff

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

• Our products and services
• Our current understanding of the foreign market
• Input on choices, problems or anything else the students might encounter.