The design project I completed reflects media promotion and studio marketing, with the goal of creating an engaging and effective marketing campaign that helps promote a studio and its work to a wider audience. This project focused on designing a comprehensive media strategy that utilizes various mediums, including print, online, and social media, to generate buzz, increase visibility, and drive traffic to the studio's website and physical location. The first step in this project was conducting extensive research on the studio, its brand identity, and its target audience. This research will inform the development of a brand strategy that aligns with the studio's goals and values while resonating with its target audience. From there, the project moved into the design phase, where a visual identity will be created that reflects the brand strategy and conveys the studio's personality and aesthetic. With the visual identity in place, the next step will be to develop a media plan that utilizes various mediums to reach the target audience. This may include print ads, social media posts, online ads, email campaigns, and other forms of marketing collateral. Each medium will be carefully chosen to maximize the studio's exposure and create a cohesive brand message across all platforms. To ensure the effectiveness of the media plan, the project includes a detailed analysis of the studio's current online presence and social media activity. This analysis will provide insight into the studio's strengths and weaknesses and inform the development of a social media strategy that engages with the target audience and builds a community around the studio. Finally, the project will culminate in the execution of the media plan, with a focus on tracking and analyzing the results. This will allow for continuous optimization of the campaign and help ensure that the studio's marketing efforts are generating the desired results. Overall, this project is designed to help a studio achieve its marketing goals by creating a comprehensive media strategy that engages with its target audience and builds a strong brand