University of Lethbridge
University of Lethbridge
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Branding and Advertising Innovation Lab

MKTG 4504
Closed
Northeastern University
Northeastern University
Boston, Massachusetts, United States
Liza Littenberg-Tobias
She / Her
Experiential Partnership Manager
(3)
5
Timeline
  • January 7, 2025
    Experience start
  • May 1, 2025
    Experience end
Experience
3/3 project matches
Dates set by experience
Preferred companies
Anywhere
Any company type
Any industries

Experience scope

Categories
Product or service launch
Skills
marketing strategies customer insights market analysis key performance indicators (kpis) ethical standards and conduct media planning marketing auditor's report advertising strategy advertising campaigns
Learner goals and capabilities

Focuses on developing a creative advertising strategy and brand plan that aligns with a company’s overall marketing objectives. Topics include the business of brands, marketing strategy, ethical and legal considerations in advertising, advertising strategy development, media planning and buying, creative development and testing, identifying and measuring success on key performance indicators, historical foundations of advertising, and what’s next in the industry. Students apply course concepts to develop a creative advertising strategy to address campaign objectives.

Learners

Learners
Undergraduate
Beginner, Intermediate levels
18 learners
Project
10 hours per learner
Learners self-assign
Teams of 5
Expected outcomes and deliverables
  • Comprehensive brand audit report
  • Creative advertising campaign proposal
  • Social media marketing strategy
  • Brand identity redesign concepts
  • Market analysis and consumer insights report
Project timeline
  • January 7, 2025
    Experience start
  • May 1, 2025
    Experience end

Project Examples

Requirements
  • Develop a social media campaign to increase brand engagement for a new product launch
  • Create a series of digital advertisements targeting a specific demographic
  • Conduct a brand audit and provide recommendations for brand enhancement
  • Design a refreshed brand identity for a small business
  • Analyze consumer data to identify trends and opportunities for a marketing strategy
  • Propose a content marketing plan to boost online presence
  • Develop a promotional strategy for a seasonal sales event
  • Create a storyboard for a video advertisement