University of Lethbridge
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Sports Marketing Plan

MGT3205
Closed
University of Lethbridge
University of Lethbridge
Lethbridge, Alberta, Canada
RB
Roberto Bello
Professor
(6)
3
Timeline
  • January 13, 2021
    Experience start
  • January 17, 2021
    Project Scope Meeting
  • April 13, 2021
    Experience end
General
  • Undergraduate; 3rd year
  • 30 learners; teams of 5
  • 30 hours per learner
  • Dates set by experience
  • Learners self-assign
Preferred companies
  • 3/3 project matches
  • Anywhere
  • Academic experience
  • Any
  • Sports & fitness
Categories
Communications Market research Marketing strategy
Skills
digital marketing competitive analysis sales & marketing marketing strategy research
Project timeline
  • January 13, 2021
    Experience start
  • January 17, 2021
    Project Scope Meeting
  • April 13, 2021
    Experience end
Overview
Learner goals and capabilities

A group of student-consultants will use an iterative process to research, analyze, and review your organization to develop your workable marketing plan, specific to your goals, objectives, and budget.

Expected outcomes and deliverables

The group will submit a comprehensive sports marketing plan (report format).

Project Examples

You provide feedback and engage with the students over the semester while they fully develop your sports marketing plan, combining strategic decision making with their knowledge of sports management. This will enable you to establish your objectives, priorities, schedules, budgets, and strategies. In addition to more traditional competitive analyses and marketing mix strategies.

Perhaps you may not have the resources to fully develop your first sports marketing plan. Let these students, specialized in sports marketing, do your first plan for you! If you already have a basic one, let them push it to the next level! Project scopes can include, but are not limited to:

  • identifying potential customer profiles
  • market segmentation analysis
  • creative strategies
  • competitive analyses
  • researching potential partners and channels
  • pricing strategies, etc.
Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

Be available to attend final presentations with the students.

Be able to provide detail feedback and rank top projects

Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.

Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions.