International Expansion Strategy
Timeline
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January 31, 2021Experience start
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February 3, 2021Project Scope Meeting
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February 17, 2021Organization and Opportunity Analysis Report
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March 16, 2021Financial and Implementation Strategy
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April 3, 2021Risk Analysis Report
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April 12, 2021Final revised project report
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April 13, 2021Experience end
Timeline
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January 31, 2021Experience start
-
February 3, 2021Project Scope Meeting
Meeting between students and company to confirm: project scope, communication styles, and important dates.
-
February 17, 2021Organization and Opportunity Analysis Report
Deliverable 1.
-
March 16, 2021Financial and Implementation Strategy
Deliverable 2.
-
April 3, 2021Risk Analysis Report
Deliverable 3.
-
April 12, 2021Final revised project report
Final report comprising the three deliverables, with all company and instructor comments and suggestions addressed.
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April 13, 2021Experience end
General
- Undergraduate; 4th year, Capstone
- 15 learners; teams of 3
- 20 hours per learner
- Dates set by experience
- Learners self-assign
Preferred companies
- 3/3 project matches
- Anywhere
- Academic experience
- Social enterprise, Non profit, Large enterprise, Small to medium enterprise, Sole proprietorship, Family owned
- Any industries
Categories
Skills
Project timeline
-
January 31, 2021Experience start
-
February 3, 2021Project Scope Meeting
-
February 17, 2021Organization and Opportunity Analysis Report
-
March 16, 2021Financial and Implementation Strategy
-
April 3, 2021Risk Analysis Report
-
April 12, 2021Final revised project report
-
April 13, 2021Experience end
Timeline
-
January 31, 2021Experience start
-
February 3, 2021Project Scope Meeting
Meeting between students and company to confirm: project scope, communication styles, and important dates.
-
February 17, 2021Organization and Opportunity Analysis Report
Deliverable 1.
-
March 16, 2021Financial and Implementation Strategy
Deliverable 2.
-
April 3, 2021Risk Analysis Report
Deliverable 3.
-
April 12, 2021Final revised project report
Final report comprising the three deliverables, with all company and instructor comments and suggestions addressed.
-
April 13, 2021Experience end
Overview
- Learner goals and capabilities
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Students will develop a comprehensive international expansion plan, consisting of detailed internal analysis of a company's resources and capabilities, international market analysis using secondary and primary data, financial and risk analysis.
- Expected outcomes and deliverables
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1. Organization and Opportunity Analysis Report
2. Financial and Implementation Strategy
3. Risk Analysis Report
Project Examples
This project will allow participating firms a low-risk method for exploring new market opportunities for existing products and services, obtain fully-costed market research for new foreign market opportunities, and compare logistics and distribution options for new market entry.
The project can include but is not limited to:
- Innovating an existing product or product line to reach a new international target market
- Identifying which international market to enter (including a brief market entry strategy)
- Outlining how to enter an international market (including identification of key risks, estimated costs, and launch strategies).
- Providing tactical or operational recommendations for a defined market entry/expansion strategy (i.e. hiring/management strategies, cultural norms, and laws/regulations)
- Identifying potential international partners for international expansion, and providing a brief strategic overview.
- Providing detailed pro forma statements for the next 3 years on international market expansion
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.
Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions, after vetting by the instructor.
Provide consolidated financial documents (income statement, cash flow and balance sheet) for the past three to five years.
Timeline
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January 31, 2021Experience start
-
February 3, 2021Project Scope Meeting
-
February 17, 2021Organization and Opportunity Analysis Report
-
March 16, 2021Financial and Implementation Strategy
-
April 3, 2021Risk Analysis Report
-
April 12, 2021Final revised project report
-
April 13, 2021Experience end
Timeline
-
January 31, 2021Experience start
-
February 3, 2021Project Scope Meeting
Meeting between students and company to confirm: project scope, communication styles, and important dates.
-
February 17, 2021Organization and Opportunity Analysis Report
Deliverable 1.
-
March 16, 2021Financial and Implementation Strategy
Deliverable 2.
-
April 3, 2021Risk Analysis Report
Deliverable 3.
-
April 12, 2021Final revised project report
Final report comprising the three deliverables, with all company and instructor comments and suggestions addressed.
-
April 13, 2021Experience end